Our global affiliate marketing platform empowers advertisers, agencies and publishers of all sizes to grow their businesses online. In September 2023, Awin underwent a significant shift, redefining our approach to affiliate marketing by placing people at the heart of our strategy. This transformation was marked by the release of new features, reports and upgrades to the Awin platform, which we’ll continue to do through Seasonal Releases like these and will continue to set the stage for ongoing Awin enhancements in the future.
Explore the latest updates, all in one place
Our commitment to innovation remains unwavering, showcased in our latest Winter Release of 12 additional features and upgrades – all geared towards enhancing our customers' reach. For you, that means connecting with more of your customers, discovering new affiliate partners and unlocking fresh revenue opportunities through meaningful partnerships.
Discover Awin's most recent features on the brand new Winter Release page. This centralized hub allows you to delve into a detailed breakdown of what each new feature entails, as well as the benefits that these features bring to you. Easily check if the feature is available for your plan level (Access, Accelerate, Advanced) and conveniently sort by the stage of the customer journey you're aiming to enhance (Discover & Recruit, Engage & Reward, Measure & Optimize, or Track).
Whether you're an advertiser, agency or publisher, you’ll find a new feature built just for you. Reach a wider audience and grow your business faster with a diverse set of powerful features designed to help you achieve the very best results.
A preview of Awin's latest release
With a track record of over 20 years and a global presence, Awin is here to be your trusted partner for success. In our latest release, we've made things even better by bringing placement management within the Awin platform. We're also simplifying tracking integrations – a key element for performance marketing. Plus, we've expanded our AI integration to now include profile descriptions and added even more options for automated approvals.
In this blog, we've highlighted our most exciting features from the Awin Winter Release.
Exposure Planner: Simplifying placements for seamless collaboration
This innovative tool streamlines negotiations, manages agreements and automates commissions, promising to redefine how both advertisers and publishers plan placements (or tenancies). Now, users can negotiate commissions in the same place they build their campaigns, eliminating the need for lengthy back-and-forth discussions.
Available for Advertisers on Accelerate and Advanced Plans, & Publishers
AI Profile Completion: Effortless brand representation
Your business deserves the best introduction. You can have the best platform or service to offer, but without extensive writing skills, it can be difficult to sell yourself. Powered by the information you provide during sign up, you now can generate tailored profile descriptions that make advertisers eager to partner with you. This exclusive feature is currently available to Awin influencers who joined through our express influencer sign up, and will soon be extended to other publishers using Awin. This cool tech advancement can help influencers tailor their profile to showcase their services in the best light, which will ultimately attract advertisers they want to work with.
Available for Influencers who joined through our express influencer sign up (soon all Publishers)
Goal-Based Partner Recommendations: Find partners that check all your boxes
Our Goal-Based Partner Recommendations feature for advertisers ensures personalized partner suggestions aligned with your specific marketing objectives. Whether your aim is to boost conversions or increase basket value, you’ll find partners tailored to your unique goals to make the most of your affiliate campaigns.
Available for Advertisers on Access, Accelerate and Advanced Plans
Learn more about Winter Release features and take the next step with Awin
These are just a glimpse into the transformative product features that Awin's Winter Release brings to the table. We are committed to unveiling feature-rich updates throughout the year, so stay tuned for more exciting product releases. The future of affiliate marketing programs is here; it's dynamic, consistent and tailored to your success.
Find out more about our Winter Release features on the Seasonal Releases page!
