TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.”
A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates.
With the help of Giving Assistant, Awin implemented a TM+ trial with a goal to deliver more customers, and conversions, thus driving more incrementality and the results did not disappoint.
However, a TM+ campaign can deliver something more fruitful than just increasing top level KPIs with a handful of additional benefits listed below:
- Increased exposure with TM+ partner
- Healthier brand representation on SERPs
- Drives competitors out of top paid positions
- Organically increases traffic when enabling paid search
- Positive impact on conversion rates
- Improved coverage of key terms
You can download this case study below.