Awin test links with Google Ads parallel tracking
Now that parallel tracking is mandatory in Google Ads, Awin looks at this effect on affiliate tracking.
Actualités
Découvrez les réussites et la croissance d'annonceurs et d'éditeurs sur le réseau Awin.
Posts
International Performance Marketing Awards 2018 Highlights
Recognising the best of our industry’s work from the past 12 months at a global level, the International Performance Marketing Awards took place.
Recap with Awin: DMEXCO 2018
The 12th and 13th September saw thousands of attendees from all over the globe travel to Cologne for this year’s DMEXCO conference.
ITP 2 Update: Advertiser Tracking Statuses Now Available
Since Apple’s announcement about ITP2 in June this year and our own article addressing the issue we have been working hard to understand the impact on our network, our advertisers and our publishers.
Awin and affilinet unify under same brand as merger progresses
European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.
The importance of a full tracking solution in an ITP 2.0 world
As we enter a new age of privacy, we are seeing companies fundamentally assess how consumers are tracked and what information is shared online.
Awin dévoile la deuxième édition du Rapport Awin
Le Rapport Awin 2017/2018 est le guide affiliation indispensable pour le e-marketeur d’aujourd’hui et de demain. Il met à l’honneur le marketing à la performance, secteur qui est à l’origine de près de 10% du e-commerce à l’échelle internationale.
International Performance Marketing Awards - Nominations Open
For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.
A night to be proud of at the 2017 Performance Marketing Awards
Hosted at the prestigious Grosvenor House Hotel in London’s Park Lane, last week saw the return of the award ceremony that defines and celebrates the performance marketing industry.
Autosalon Rally – The road to success
How to use the Autosalon promotion period to grow, maximize its potential and win our rally? There are some tips that may be useful. The information may sound familiar, but that only indicates your website is already adequate. Therefore try to just adapt the parts that are not optimal yet.
Autosalon 2017: Are you ready?
Last weekend the 95th edition of the Autosalon kicked off. Over the past few years, it has grown into one of the key commercial events of the year. During the Autosalon, different brands present their latest models and in addition consumers can enjoy special discounts. Last year, about 560.000 people visited the event which makes it one of the most visited events in the car industry!
Autosalon: Get ready for 2017
The first quarter is always a successful period for content and email publishers, which are active in the financial sector. The Autosalon will be the green light for the rising conversion rate. This fair is the biggest offline Auto event.
51% increase in shopping on Black Friday 2016
In 2015 Awin experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.
Awin launch live-data website for Black Friday, analysing data across 4,300 eCommerce websites
With less than a day until Black Friday 2016, Awin has launched a live-data visualization website: http://www.zanoxblackfriday.com/ Reporting the events of Black Friday as they unfold, the dedicated website will update throughout the day with hourly insight and commentary live on the day – with data including the biggest single shopping hour, device trends and consumer spend.
5 Affiliate Marketing Predictions for Black Friday 2016
What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across Awin we saw significant YoY sales growth (55%) and the first ever €100m day on the network.
New Seasonal Opportunity – Singles’ Day
Have you heard of Singles’ Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.
