Meet the US Team

Our team consists of passionate and experienced people, who love what they do and always look forward to new challenges.

Alexandra Forsch President

Alexandra Forsch


Alexandra Forsch is a seasoned online marketing professional with nearly 20 years of experience and a proven record of outperforming corporate goals through strategic planning, account acquisition and management, innovation, staff development and project executions. Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with us in 2011 as Head of Account Management for and quickly progressed to lead the full North America operation, developing a high performing team and successful partner network as well as overseeing the US migration of to Affiliate Window, and later the rebrand to Awin in 2016. In 2019, Alex was appointed President of all US operations when unifying leadership of Awin and ShareASale, with goals to expand upon our strategic solutions offered to clients across both platforms in North America.

Seth Goroff Vice President, US

Seth Goroff

Vice President, US

Seth Goroff is a thought leader in the affiliate space, having over 13 years of digital marketing experience with a focus on growth, cross-channel strategy and cultivating cohesive and motivated teams, specifically at the global level. His vast experience has allowed him to see the industry from a variety of perspectives, helping him systematically develop comprehensive departments from the ground up. Seth excels at driving growth for first in class local and global brands. He has participated in multiple acquisitions most recently being an affiliate network merger. Seth is a firm believer that, “Happy people work harder,” and business is personal. He has put a major focus on building teams and helping people develop in their careers. At Awin, Seth will be working towards evolving the process through the ever-changing affiliate space, developing efficiencies and company development through forward-looking growth projects and client-focused success.

Joris Cretien Head of Publisher Management, US

Joris Cretien

Head of Publisher Management, US

Joris Cretien has been a staple of the performance marketing industry for the past decade. Beginning his career in New York City as an affiliate marketing coordinator for, Joris joined Awin legacy brand zanox in 2012. Working his way up the ranks in zanox’s global account management team in London to Global Account Director, Joris moved from global advertiser management to US publisher management for Awin legacy brand Affiliate Window’s Baltimore operation in 2015, before ultimately assuming his current role as Head of Publisher Management for Awin US in 2017. As Head of Publisher Management for Awin’s North American operations, Joris has strategic oversight over all publisher success and development activity across the Awin and ShareASale networks. Furthermore, Joris is responsible for representation of the publisher management team to internal stakeholders, interacting with central functions to improve how publisher development and publisher success are executed.

Rachel Tyrer Head of Account Management, US

Rachel Tyrer

Head of Account Management, US

Rachel Tyrer joined Awin as an Account Develop Executive for legacy brand Affiliate Window in 2013. Responsible for day-to-day management of program support for accounts operating on our US network, Rachel flourished within the team, rising to her current role of Head of Account Management, US, for Awin in 2019. As Head of Account Management, Rachel and her team develop and deliver program strategies for clients, devising innovative and new account management ideas to produce competitive and successful affiliate programs for brands operating on Awin in the US and Canada. Furthermore, in 2017, Rachel secured the ‘Best Managed Affiliate Program (US)’ award at the International Performance Marketing Awards for her work and strategic oversight of Superdry’s US affiliate program with Awin.

Jesse Ashkin Head of Key Account Management, US

Jesse Ashkin

Head of Key Account Management, US

Jesse Ashkin is the Head of Key Account Management, US, at Awin. Having been with Awin for the past seven years - joining the company in 2012 - Jesse began her career as an Account Development Executive, growing within the US account management function to her role as Head of Key Account Management in 2019. Jesse and her team are responsible for managing all key accounts across Awin’s North American operation, providing expertly tailored strategy, management and guidance to clients in support of meeting program objectives. Additionally in 2018, Jesse and her team were recognized for their best-in-class account management, winning ‘Best Managed Affiliate Program (US)’ at the International Performance Marketing Awards for their work on the HP affiliate program.

Santiago Saenz Rozas Head of Client Success, ShareASale

Santiago Saenz Rozas

Head of Client Success, ShareASale

Santiago joined ShareASale in 2018 as senior manager of client development, bringing with him experience in performance marketing from previous roles with large corporations. Following one year with ShareASale, Santiago transitioned to ShareASale’s head of client success - overseeing the client services team, merchant development team and agency development team. As head of client success, Santiago is responsible for the overall management of ShareASale client success operations and portfolio success, as well as providing strategic support to ShareASale clients’ affiliate marketing development to meet program performance goals and marketing channel objectives via our platform and technology.