Pay for results (not risk) with affiliate marketing

Every publisher that an advertiser works with has a unique and new demographic. Through the publisher’s promotional methods, the brand is exposed to this potential new audience.  While it can be hard to find individual connections to websites that would have a strong affinity with your business, affiliate marketing instantly opens up thousands of opportunities. And working working with Awin gives you access to over 200,000 pre-vetted, robust partnership opportunites across all verticals and sectors -  from traditional affiliates like coupon and cashback, to mass media, influencers and B2B. 

Traditional marketing methods you to pay for advertisements regardless of their success in converting sales. Comparatively, advertisers who use affiliate marketing's pay-on-performance model benefit from guaranteed return on ad spend - meaning you only pay a commission when a sale is confirmed.  The average ROI of the affiliate channel is high, currently averaging $13:$1.  This low risk, high return form of advertising allows you to partner with a wide range of publishers  and offers the ability to test unknown or new propositions without wasting budget. 

Unlike other forms of advertising, affiliate marketing is both easy to monitor and measure.  With real-time tracking of all sales generated online, you have direct access to accurate reporting and insight into success across a variety of metrics.