Awin's unique platform offers a range of payment flexibility options that allows advertisers to collaborate with different types of publishers across different campaigns, bringing new objectives into the affiliate channel. Within the interface there are a number of options:
Payment on Influence
Payment on Influence allows an advertiser to assign a fixed commission amount for publishers who facilitate a click as part of a purchase journey, without obtaining the last click. This way of working is popular with upper-funnel publishers, who are often influential in the decision making process during the research phase of a customer's journey.
Commission by Basket Value
The commission by basket value tool allows an advertiser to adapt their commission structure for one or more affiliates working on the program for a fixed period of time. With no additional integration, defined limits can be added to allow publishers to be paid on a differing model to the main program commission structure, which can be used to encourage increased order values through cashback and loyalty platforms, key product ranges or focus on higher purchases across the program.
Using the CPC campaigns tool, advertisers can set up CPC (cost-per-click) agreements with publishers in a more streamlined way, setting rates and budgets for each campaign, as well as easily monitoring the impact these campaigns are having. Both advertisers and publishers will have visibility over the daily clicks tracked and a clear indication of what revenue is driven by CPC commission.
CPL or CPD Campaigns
We are able to run cost-per-lead (CPL) or cost-per-download (CPD) campaigns on a program-by-program basis, allowing advertisers to reward publishers for driving leads, newsletter sign ups, brochure requests or a range of other quantifiable actions. CPD campaigns are usually run on an app-download basis. If either of these options are something you'd like to discuss further, please contact our new business team.