Articles

Our editorial features analyze the latest trends and discussion points within the industry. From cross-device tracking and conversion strategies to the role of influence, we tackle key topics across the affiliate channel.

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Acquiring new customers is the backbone of every business. As competition increases, attracting and securing these individuals becomes more challenging. 
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Rumors of last click’s death have been greatly exaggerated. For most of the past decade, various industry commentators have said it’s a model that underestimates the complexity of multiple digital touchpoints an average consumer may have on their way to purchase. For affiliate marketers this can be confusing. Last click is what our business is based on; without it what are we left with? More often than not this confusion is from a misunderstanding of what ‘last click is dead’ really means.
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New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should businesses be doing to ensure they’re compliant with the new Regulation?