With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. Not only has this helped with the exponential growth of the channel, it has always appealed to those advertisers who want to have both control over spend but visibility on performance. However, while this has always been our strength, has it now become our Achilles heel?
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
A well-run affiliate campaign can account for one in three advertiser sales and with marketing spend within the channel expected to hit almost $7bn by 2020, the industry is in good health.
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