Social media and Influencer Marketing might commonly be associated with eCommerce and retail brands, but these powerful tactics readily apply across all industries, from lifestyle to professional services. Maximizing the value of self-published content can be a challenge, particularly with limited resources, but the added value of influencers can help brands across all industries effectively reach consumers in a way that inspires genuine enthusiasm.
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. Not only has this helped with the exponential growth of the channel, it has always appealed to those advertisers who want to have both control over spend but visibility on performance. However, while this has always been our strength, has it now become our Achilles heel?
The Association of Creative Industries estimates the craft supply market at approximately $44 billion in the US alone. As such, Etsy Studio - a newly launched and distinct affiliate program by Etsy in the US - represents a truly exciting partnership for publishers on our network looking to offer consumers a single destination for everything DIY.
International clothing brand Superdry, has migrated its Australian program from APD to exclusively partner with global affiliate marketing network Awin, aligning with the rest of its programs.
eMarketer, a top market research company part of the Axel Springer family, and IBM compiled a report on US digital media usage for 2017. The report includes stats and illustrations covering social media, video viewing, smartphone and wearables usage figures.
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