Social media and Influencer Marketing might commonly be associated with eCommerce and retail brands, but these powerful tactics readily apply across all industries, from lifestyle to professional services. Maximizing the value of self-published content can be a challenge, particularly with limited resources, but the added value of influencers can help brands across all industries effectively reach consumers in a way that inspires genuine enthusiasm.
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. Not only has this helped with the exponential growth of the channel, it has always appealed to those advertisers who want to have both control over spend but visibility on performance. However, while this has always been our strength, has it now become our Achilles heel?
eMarketer, a top market research company part of the Axel Springer family, and IBM compiled a report on US digital media usage for 2017. The report includes stats and illustrations covering social media, video viewing, smartphone and wearables usage figures.
A well-run affiliate campaign can account for one in three advertiser sales and with marketing spend within the channel expected to hit almost $7bn by 2020, the industry is in good health.
© 2017, AWIN Inc. All rights reserved. AWIN Inc. is part of Axel Springer Group