Back to Basics

• 18 Sep 2018 

One of the key USPs of affiliate marketing is the payment model. Traditionally, this has always been a ‘last-click wins’ commission per acquisition (CPA) model. This has begun to shift to incorporate new publisher types and the broadening of the channel, and we now see advertisers looking at attribution models or alternative payment methods to ensure publishers are rewarded fairly. However, the fundamental idea behind affiliate marketing remain the same.

• 26 Mar 2018 

Whether you use affiliate marketing to add an extra funding stream to your website or it’s your main source of income, finding the best programs to promote is crucial for success. With so much to choose from, this may initially seem a daunting task but with a little guidance, selecting quality affiliate programs shouldn’t be as challenging as you think.

• 16 Mar 2018 

When it comes to marketing your affiliate business, attraction marketing (methods that involve your target audience discovering your website organically) is a consistent way of building your customer base. One avenue to achieve this is by guest blogging.

• 13 Jan 2018 

Come January 1, we’ve all been there when it comes to setting New Year's resolutions. This is the time of year, we always state our goals for the next 12 months. “I will be healthier, happier…” The list goes on and on. Yet, with each new set of New Year’s resolutions, more often than not by the beginning of February, these resolutions are already broken.

• 16 Aug 2017 

To maximize your affiliate marketing efforts it’s important to know and understand the tools available to you. We outlined some key features of the Awin platform and how to best use them.

• 12 Jun 2017 

Ensure you’re on the right path to becoming a fully-fledged affiliate. If you’re new to affiliate marketing, or just finding out about the industry, it can be difficult to know where to start. In the first of this two-part series, we’re discussing our key recommendations to getting started with affiliate marketing and Awin.

• 12 Jun 2017 

In the second part of our two-part series, we explore next steps to becoming a fully-fledged affiliate.

• 08 Apr 2017 

Social media and Influencer Marketing might commonly be associated with eCommerce and retail brands, but these powerful tactics readily apply across all industries, from lifestyle to professional services. Maximizing the value of self-published content can be a challenge, particularly with limited resources, but the added value of influencers can help brands across all industries effectively reach consumers in a way that inspires genuine enthusiasm.

• 15 Feb 2017 

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on being paid for conversions, it takes on a heightened importance.

• 14 Feb 2017 

Conversion is at the heart of affiliate marketing. The channel is perceived to offer a functional route to market that is low in risk and generates a great return on investment for retailers. It is also mainstream with major advertisers around the globe running an affiliate marketing campaign.