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Singles' Day, the largest global e-commerce day, is an important event for affiliate marketing. How did Awin's advertisers and publishers perform in 2018?

Read more from Black Friday 2017 below:

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Awin has tracked and monitored sales activity on Singles’ Day for several years to better understand how the Chinese event is resonating globally. With more and more international brands eager to tap into the world’s largest shopping event, what trends emerged from the activity Awin tracked across our network in 2017?
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Black Friday and the Cyber Monday weekend have established themselves as global retail phenomenons. Reviewing market trends from across our global affiliate network, here are our top predictions for what we can expect to see on the day/weekend.
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Affiliate marketing is the child prodigy of the advertising world. The channel has many other names - influencer marketing, performance marketing, partner marketing, referral marketing, to name a few. This has perhaps led to a fragmented understanding of what it is. And though the recent rise of influencer marketing gave a boost in popularity to this time-tested strategy, performance marketing has been steadily growing in scope since its inception and for good reason: it works.
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In recent years, Black Friday has grown in size and anticipation at an exponential rate to become the biggest global retail event of the year, and we expect 2017 to be no exception
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Black Friday and Cyber Monday are undoubtedly the most talked about shopping days in the United States. That said, there is another global shopping day surpassing both events in terms of revenue generated, yet remains a relative mystery to anyone in North America: Singles’ Day.