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In the second of our November retail event interviews we discuss Australia's pre-eminent online retail event, Click Frenzy, with co-founder Grant Arnott. Grant discusses the big day's origins, teething problems and adoption by brands and consumers alike including how retailers see new customer acquisition as a core focus of their Click Frenzy strategies. For the full interview listen to October's Awin Talks podcast.
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In the first of three interviews on November's global retail events, Awin talks to Rick Parada from popular shopping site RebatesMe on the biggest of them all: Singles' Day. Rick discusses how this exclusively Chinese shopping event touches consumers around the world and has global ambitions that could reach far and wide. For all three interviews on Singles' Day, Click Frenzy and Black Friday listen to October's podcast.
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Kevin Burke, CMO at SimpleTire, shares insights on how Black Friday and Cyber Monday have evolved in the US over the years, and what SimpleTire is doing to prepare for these milestone e-commerce events.
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Ehab Zahriyeh, commerce editor at Digital Trends, discusses the business impact of global retail events like Black Friday and Cyber Monday, and what value affiliates can contribute to an advertiser's objectives during these major revenue generating days. 

Read more from Black Friday 2017 below: