Across our 15 global territories this Cyber Monday, Awin saw a 15% YoY increase in the number of transactions, a 17% YoY increase in advertiser revenue, a 12% YoY increase in publisher revenue, a $15 YoY increase in AOV and 1% YoY increase in clicks. Prior to the post-Thanksgiving spending kick-off, Cyber Monday was expected to overtake Black Friday as the dominant shopping day, with 74% of women reporting they were most eager to buy during that sales period, according to eMarketer. With Cyber Monday slightly under-performing globally YoY against Black Friday, how does North America compare?
