Reports
See our network results following Black Friday and Cyber Monday 2017.
Reports
Black Friday 2017: A network's perspective
- by Samantha Sherer
Black Friday is well established in the retail calendar as a critical trading day across the world. 2017 was no exception. With each year that passes, our understanding of the day and wider Cyber Weekend develops. With that in mind, what did we learn this year from the thousands of publishers and advertisers running affiliate programs on Awin’s network?
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Cyber Weekend around the world
From North America to Australia and every Awin market in between, we have compiled key insights from Black Friday and Cyber Weekend 2017 to provide a visualization of global activity.
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US & Canada Cyber Monday results
- by Stephanie Salomon
Across our 15 global territories this Cyber Monday, Awin saw a 15% YoY increase in the number of transactions, a 17% YoY increase in advertiser revenue, a 12% YoY increase in publisher revenue, a $15 YoY increase in AOV and 1% YoY increase in clicks. Prior to the post-Thanksgiving spending kick-off, Cyber Monday was expected to overtake Black Friday as the dominant shopping day, with 74% of women reporting they were most eager to buy during that sales period, according to eMarketer. With Cyber Monday slightly under-performing globally YoY against Black Friday, how does North America compare?
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Black Friday Results across the Awin network
- by Stephanie Salomon
With sales revenue of $173m, Black Friday 2017 saw Awin track 1.3m publisher sales for brands running affiliate programs on its global network.
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US & Canada Black Friday 2017 results
- by Samantha Sherer
From North America to Australia and every Awin market in between, we have compiled key insights from Black Friday 2017 to provide a visualization of global activity throughout the day.
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