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Black Friday in numbers

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Black Friday 2018 was a bumper year for affiliate marketing. With the sales counted and the numbers crunched, what does the data tell us about the channel?

Read more from Black Friday 2017 below:

Black Friday 2017: A network's perspective

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Black Friday is well established in the retail calendar as a critical trading day across the world. 2017 was no exception. With each year that passes, our understanding of the day and wider Cyber Weekend develops. With that in mind, what did we learn this year from the thousands of publishers and advertisers running affiliate programs on Awin’s network?

Cyber Weekend around the world

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From North America to Australia and every Awin market in between, we have compiled key insights from Black Friday and Cyber Weekend 2017 to provide a visualization of global activity.

US & Canada Cyber Monday results

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Across our 15 global territories this Cyber Monday, Awin saw a 15% YoY increase in the number of transactions, a 17% YoY increase in advertiser revenue, a 12% YoY increase in publisher revenue, a $15 YoY increase in AOV and 1% YoY increase in clicks. Prior to the post-Thanksgiving spending kick-off, Cyber Monday was expected to overtake Black Friday as the dominant shopping day, with 74% of women reporting they were most eager to buy during that sales period, according to eMarketer. With Cyber Monday slightly under-performing globally YoY against Black Friday, how does North America compare?   

US & Canada Black Friday 2017 results

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From North America to Australia and every Awin market in between, we have compiled key insights from Black Friday 2017 to provide a visualization of global activity throughout the day.