Whitepapers

We’ve produced a number of whitepapers investigating the most important topics across the affiliate channel, all available for download.

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Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
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2018 promises to be a year of seismic change within the world of digital marketing. In our latest whitepaper, Awin's global strategy team examines nine trends potentially impacting the affiliate industry in the coming months.
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Affiliate performance from Singles’ Day, Black Friday, Cyber Monday and peak seasonal shopping around the holidays always offers a fascinating snapshot into wider retail patterns. In this whitepaper, we look at the trends we saw during this critical trading period.
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As we look ahead, what will the affiliate landscape look like in 2017 and what are the key affiliate marketing trends that will shape Awin’s development this year?
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With the dust settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost $297m in sales for 6,000 brands, tell us about the state of affiliate marketing, as well as the wider retail landscape?