ASEURO: Remote culminated in a stimulating showcase of the creativity, agility and leadership of the European affiliate marketing industry with practical sessions, regional-specific roundtables and drop-in clinics. Conversations were shaped by the pandemic and how this will transform travel, retail, global consumer behavior and working relationships, however attendees also had the opportunity to explore topics such as sustainability and automation and learn from established brand success stories. The event was not confined to providing channel analysis and strategic recommendations, as attendees were offered a diverse range of networking and social activities.
Awin was proud to return as Global Sponsor, and to be given the opportunity for some first-time Global speakers to have their voices be heard:
What do the next 12 months look like for the performance marketing industry?
Awin Italy’s Client Services Director Daiana Iacono joined peers from Rakuten, Webgains, Groupon and Treatwell for a discussion focusing on the future of the performance channel. While acknowledging the imminent influence of the pandemic, the panelists provided their thoughts on other key factors that will play a role in the near future, such as the increased demand to automate processes so that teams can become more strategically-focused as well as accommodating the desire for a greater work/life balance. Interestingly, Daiana explained how Italian ecommerce usage had risen by about two million users within the first two months of the pandemic, and how this could be a catalyst for future market investment.
Log back into the event platform and watch the panel discussion here.
Five strategies to stay close to your customers throughout COVID-19
Maintaining a strong sense of connection to your users has become challenging. Whether you or your team feel uncomfortable or overwhelmed at the prospect of online interaction, Client Partner Joelle Hillman and Head of Global Key Accounts Katherine Casey have identified five strategies that will help you adapt to the new normal of client communications. Joelle and Katherine went through their tried-and-tested methods to put affiliate marketers (and their customers) at ease in this five-step guide:
- Facetime is invaluable
- Information is key
- It’s all about balance
- Becoming one global team
- Narrow your focus
Log back into the event platform and watch their session here.
Our roundtables
Benelux Team Manager Merve Tosun conducted the Benelux Roundtable with attendees from Zaful, BrandVerity and Silverbean. Looking at the impact, threats and opportunities of COVID-19, Merve also guided conversations on how small businesses can make use of affiliate marketing during the current times, coupled with how networks can make affiliate marketing more accessible.
Client Partner Joelle Hillman led discussions on the Retail Roundtable alongside Happy Socks, The Hut Group and publisher Bravo Savings Network. The group discussed how the pandemic would influence retail, the trends expected to develop as a result and quick opportunities for growth.
If you’re interested in watching any of the event’s sessions, you can do so by logging back into the event portal here. Stay up to date with everything happening at Affiliate Summit by following their Twitter account.
