2020 has demonstrated just how vital it is for retailers and their agency partners to have a robust e-commerce solution to support revenue generation efforts, with Adobe Analytics (which tracks 80% of online sales at the top 100 retailers in the US) reporting 22% YoY sales growth on Black Friday. The importance of e-commerce was evident during Cyber Week across Awin’s own North American networks as well, with us tracking 1.3m sales and $139m in advertiser revenue.
As a leading global affiliate marketing platform, Awin optimizes channel performance for advertisers and agencies – with groundbreaking, data-compliant MasterTag technology, best-in-class partnership opportunities, expert insights, and more - to accurately measure marketing spend, acquire new customers, and achieve incremental revenue growth tied directly to sales performance at 16:1 ROAS. Connect with us at next week’s Traffic & Conversion 360i to learn how we can drive optimal results for your business with our unique approach and innovative solutions.
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