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Providing a definitive list of the performance marketing industry's most-influential individuals, PerformanceIN has launched the PerformanceIN 50 2017.

For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.

Awin, along with our clients, won four awards at the 2017 Performance Marketing Awards.

A well-run affiliate campaign can account for one in three advertiser sales, with marketing spend within the channel expected to hit almost $7bn by 2020.

Over the past year, the ticketing industry has experienced major changes in consumer purchasing behavior, shifting the way the industry targets its audience. 

Influencer marketing has been one of the key buzzwords over the past year. A recent report from Econsultancy on influencer marketing summarizes it nicely...

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. 

Affiliate marketing offers one of the most compelling and effective marketing solutions for brands, yet is one of the smallest marketing channels in the US.

The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP,) has caused alarm and panic across the advertising industry, with lots of questions and very few answers. Operating affiliate marketing activity for over 6,000 advertisers globally, Awin is well positioned to assess the impact of ITP on the affiliate industry and has analyzed an entire month’s worth of global trade (5.9 million transactions) to draw data-based conclusions.

eMarketer, a top market research company part of the Axel Springer family, and IBM compiled a report on US digital media usage for 2017. The report includes stats and illustrations covering social media, video viewing, smartphone and wearables usage figures.

Awin’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Our top consumer brands include HP, Etsy, Hyatt Hotels, and Missguided.

Recently, Awin has been discussing one of the online tracking world’s most debated topics this year – how do you balance reach and accuracy in cross-device tracking?

Awin’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Our top consumer brands include Etsy, HP, Hyatt Hotels, and Missguided.

It’s been more than a year since Awin launched the affiliate industry’s first cross-device tracking solution and became an active part of the cross-device phenomenon. I use that word specifically, because over the past year I have been stunned at how widespread the discussions have become across the online industry about the virtues and pitfalls of cross-device tracking.

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include Etsy, Hyatt Hotels, Ticketmaster and Missguided. Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

The fashion retail sector continues to see strong affiliate growth across the US market. More brands are seeking a tailored service through our network that focuses on developing content sites by leveraging our advanced insight into program performance and trends across the sector.

2014 saw Black Friday cement itself as the key trading day in the run up to Christmas. Following the buzz of the 2015 Cyber Weekend, we have analyzed data across our 1600 advertisers on the network, and the following infographic details a mega-shopping weekend, where the network sales revenue was over $159m.