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Advertiser spotlight: Martha & Marley Spoon

Written by 2 minute read

Our advertiser spotlight profiles Martha & Marley Spoon's affiliate program. Martha & Marley Spoon is Martha Stewart’s meal delivery service. 

With over 18,000 recipes from the Martha Stewart archives to draw from, menus feature carefully-tested dishes that range from classic to creative. Customers choose from 20 recipes every week, picking their preferred delivery day, and skipping any weeks that don't work for them. Whether it’s grass-fed beef, artisanal vinegars, or seasonal produce, Martha & Marley Spoon works directly with the finest purveyors to deliver the best.

In 2019, Martha & Marley Spoon is eager to grow their affiliate program by diversifying their publisher partnerships and strengthing their content affiliate partnerships to reach new audiences and encourage customer loyalty.

What sets Martha & Marley Spoon apart from other meal subscription brands in the US market?

Our customers have the opportunity to cook with Martha Stewart’s best recipes that vary every week. Twenty recipes can be chosen from Health & Diet, Vegetarian & Vegan, Meat & Fish categories, they can all be prepared under 30-Minutes and are all family friendly.

 What is one fun fact about the Martha & Marley Spoon brand?

Martha & Marley Spoon has a sister brand in the same industry :)

What are benefits for publishers working with Martha & Marley Spoon?

Benefits for publishers joined to the Martha & Marley Spoon affiliate program include:

  • $25 commission per sale (coupon, cashback, and performance partners are also accepted: $10 commission per sale)
  • $60 voucher for new customers through affiliate ads (split into 4 boxes)
  • Martha Stewart as testimonial on the creative
  • Attractive average basket size of over $55
  • Cookie lifetime: 30-days post-click
  • Personal Martha & Marley Spoon contact for all publishers
  • Test boxes for authentic editorial content
  • Attractive premium and bonus payments for successful partners

Why did you join Awin?

 Helping the consumer find our meal kit and inspiring her with a new form of lifestyle as she starts searching her digital environment for alternatives to traditional supermarkets; Awin as an affiliate network helps us to push the boundaries on providing the most advanced performance marketing strategies and techniques.

What are some of your favorite features of the Awin platform?

Different and detailed reporting has made it much easier to gather information for quick decision making processes. Also, Awin’s continuous improvements of the Publisher Directory to build better and easier lines of communication between brands and publishers. Last but not least, a huge shout out to Awin’s account management team that is always there to help show the unknown details of the platform for us to continuously learn.

Interested in partnering with Martha & Marley Spoon? Please contact Elaina White