Advertiser spotlight: Viator

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Viator, a TripAdvisor company, is the world's leading resource for researching, finding and booking the best travel experiences worldwide. By linking to, your customers will have online and mobile access to over 100,000 trip activities including tours, attractions, shore excursions and private guides, in thousands of destinations worldwide via our award-winning website. Viator is always seeking well-maintained, quality sites to partner with. With millions of verified reviews plus exclusive videos and insider travel tips, Viator has everything a publisher needs for promotions – regardless of whether you are a travel publisher, a cashback and deals’ provider or a content site.

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Image courtesy of Viator

Does Viator currently have any specific events, promotions, or publisher incentives Awin publishers should know of?

We are always running incentives across our programs, whether it’s a campaign that all partners can participate in or ones that are targeted to a specific affiliate types. This month to celebrate one of the biggest travel peaks, we are running an incentive for all partners to participate in. During the month of August, we are offering all US and Canadian affiliate partners the opportunity to earn a bonus and win a prize from the based on their performance. To find out more, check the Awin Hub.

Also, every quarter we run the ‘Affiliate of the Quarter Award’ as a way to recognize the partners we work with and show our appreciation of their continued efforts to grow on our network offering prizes to affiliates based on performance. 

 Video courtesy of Viator

What are benefits for publishers working with Viator?

Affiliates joined to the Viator program have access to our in-house affiliate team. Dedicated 100% on the global affiliate channel for Viator, we are committed to support affiliate growth through optimization and partner relationships.   

Here are some, but not all, of the things affiliates can take advantage of:

  • 30-day tracking across mobile and desktop
  • Different attribution and commission models
  • Wide selection of assets and feeds
  • Weekly newsletters
  • Optimization advice and trend insights
  • Exclusive and seasonal promotions
  • High Average Order Value and strong Conversion Rates

Why did you join Awin?

We joined Awin to take advantage of the robust platform features and their well-known account management, enabling us to offer the best in class services to our partners.

What are some of your favorite features of the Awin platform?

One of the greatest features of the Awin platform is the payment on influencer tool, which allows us to easily and fairly reward affiliates for their influence in conversions when they were not the last click. Additionally, the range of reporting available allow us to effectively assess and analyze performance to help further optimize our partners. 

Interested in partnering with Viator? Please contact the Viator account manager Katie.

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