Zumic is different from the more traditional affiliate marketing verticals. How did you decide to get involved in affiliate marketing and what do you attribute to your success?
Great question! Zumic launched in 2013 as a basic music website with news and reviews. When finding our identity in our first year, I wrote an article about not being able to buy tickets for a Black Keys concert. That got a lot of attention, and led to conversations directly with ticket companies about working together as partners to give customers a better experience.
The #1 reason for Zumic’s success is passion. We are passionate about what we do and our audience is passionate about music. It all comes from the passion of the great musicians, songwriters, and performers out there who are so much more than just entertainment. We are only scratching the surface of delivering great content that drives business and makes people happy.
You just re-launched with a new and improved website. What features are you most excited about?
My favorite thing about the new website is the Personalized News Feed. Users can follow their favorite artists, venues and genres. This has been our goal from the beginning, and it’s really fun to play with and finally see come to fruition after a lot of hard work.
We are also really excited about our new and improved Concert Listings and Explore pages. You can browse and follow music by genre and location, which I think is super cool and useful. The music world is all about communities, and that was a big emphasis during our design meetings.
What are the benefits for advertisers working with Zumic? Any plans to expand beyond ticketing to other verticals?
This is obvious, but the biggest benefit for advertisers working with Zumic is that we grow their sales. We are focused on metrics, from creating content and marketing it to tracking clicks and conversions. When Zumic works with other companies, we treat them like a true partner. We point out things that can help their business and their customers — even if it doesn’t immediately help our bottom line. Those principles have helped us grow with our advertisers in a virtuous cycle.
As far as other verticals, we want to be the next-generation local record store, where people can hang out, listen to music, chat with other fans, and buy merch like vinyl records, books, and posters. Taking that to the next level, we want to feature more lifestyle products like electronics and apparel.
Why did you join the Awin network and what features do you enjoy?
We joined the Awin network to connect with the biggest and best ticket companies in the world. The 'Performance Over Time' report has always been helpful, and I also like the 'Monthly Periods Comparison' on the main dashboard, which is a newer feature.
Do you have any upcoming promotions you would like to mention?
We are currently asking people to browse around our website and then take a short survey so we can keep improving. We are accepting survey responses until November 1, 2017, and then will give a $100 Amazon gift card to a lucky winner. Here’s a link for the survey: https://goo.gl/forms/uzNGS8ApJwCF0Jhc2