Publisher Spotlight: Pushly

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Pushly is an audience engagement platform that turns one-time visitors into loyal repeat shoppers.

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Pushly gives consumers the ability to receive browser notifications conveniently on mobile and desktop when they are away from a brand’s site.

When and why was Pushly created?

Pushly launched in 2017 and holds the belief that in a time of profound digital change, advertisers need innovative tools to maximize control over their campaign ROI.  Push notifications allows brands to communicate with consumers in a 1:1, first-party engagement channel offering customizable and automated messaging at scale to consumers who have opted in to receive push updates.

In what way does Pushly utilize affiliate marketing?

Pushly offers solutions to reduce cart abandonment, increase repeat visits from lapsed customers and improve customer LTV with partners. Users gain access to a suite of powerful campaign management tools including customized opt-in flows, robust audience segmentation, notification targeting and a superior reporting suite.

What kinds of products and deals resonate with your audience?

  • Advertisers can leverage their product data to inform notification targeting and alert customers with product availability, price changes, or other updates
  • Access dynamic abandoned cart notification functionality
  • Segment subscribers based on content consumption and/or product interests
  • Receive automatic reporting for ROI monitoring
  • Get direct revenue attribution using dynamic UTM parameters for detailed reporting

How does Pushly differentiate itself from other technology partners in the affiliate space?

We are the only preferred push notification provider for Awin integrated with their MasterTag. The push notification channel is proven to break through to consumers and drive repeat visits to a brand’s site. Pushly clients see consistent opt-in rates of 6.5% or higher, and notification click-thru rates of 7-15%, resulting in month-over-month organic visitor growth and incremental revenue.

What are the key factors in determining which programs to join and what do you look for in an advertiser partner?

Anyone looking for increased revenue, traffic and conversions can benefit from the web push channel.

What are the benefits for advertisers working with Pushly?

Pushly customers see an average 30:1 annual ROI with performance that beats email marketing by 2.5x and social by 10x. The channel can also deliver an average of 6.5% opt-in rates across verticals, 4 daily notification interactions per user, 7%+ engagement rate with personalized pushes and 1.9 average page views on return.

What is the best way that an advertiser can help support their partnership with you?

By providing us with their KPIs, our dedicated support team can pivot to ensure campaigns meet individual customer needs.

Why did you join the Awin network and what features do you enjoy?

Everyone at Awin is so enjoyable to work with. They are kind and smart and we appreciate the partnership. Also, the MasterTag integration makes it easy and seamless for an advertiser to launch a partnership with Pushly.

Do you have any upcoming promotions, new launches, or exciting news you would like to share?

We are currently running a 60-day free trial for advertisers to get in and use the platform hassle-free. We are also running a contest for Awin Account Managers that we will let you know more about soon.

Has there been a pivotal shift or turning point in your affiliate activities within the last 12 months? If so, what was it?

At Pushly, we are constantly striving to be the leader in push notifications. With that comes new rollouts and advancements in the platform that give our partners flexibility, ease-of-use and continued ROI on their efforts. We take feedback from our partners seriously and work to make our push notification technology remain their go-to solution for optimization.

Interested in partnering with Pushly? Please contact Kate Mueller or our publisher management team.

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