With an increase in live video streaming, more websites, bloggers and influencers are incorporating video into their overall marketing strategy.
Adding video content can drastically help a website or social platform in many ways, including boosting SEO ranking, keeping visitors on site longer, and increasing conversion and engagement rates.
To better support these efforts, we're sharing our top tips and best practices for all things vlogging.
Types of video marketing
Live, instantaneous video began with Snapchat, and from there has grown to many other social platforms like Facebook Live and Instagram Stories. The momentary nature of these videos provides a sense of urgency to view or respond, compelling users to constantly check in.
YouTube is one of the oldest and most-common platforms to host videos. It is a library of video content from millions of users. These videos stand the test of time and are viewable over and over again, much like blog content.
Ways to incorpate affiliate links into video content
The internet is an easy place for consumers to turn when looking for advice surrounding a purchase decision. Videos offering product reviews are a great way to help aid the consumer path to purchase and provide honest feedback about a product(s). Make it even easier for your viewers by including affiliate links within the overall content.
Everyone loves receiving gifts, and packages (especially subscription boxes) can feel like opening a present. Let readers be a part of the fun by creating videos of the product unboxing, describing the items inside.
How-to videos are another popular type of video prime for affiliate links. Whether it's cooking the perfect poached egg or fixing a dishwasher, there is no shortage of videos explaining the breakdown of a project. An easy way to help viewers reach the same outcome is to link the items being used so they can purchase them with minimal searching effort.
Other creative ways to showcase products
There are many additional unique, fun videos that can be carefully crafted – home or room tours, capsule wardrobe, travel videos, etc. - to incorporate affiliate links.