Opportunity Marketplace: The benefits for publishers

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Since its launch back in March 2015, our Opportunity Marketplace tool has been empowering publishers to share their available affiliate exposure opportunities to advertisers in order to form closer collaborations between the two.

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The easy-to-use directory format, coupled with detailed listings of available opportunities provides quick and easy two-way communication through the Awin's interface, allowing advertisers to easily find relevant opportunities and publishers to earn more potential revenue.

Before, managing and selecting opportunities was time consuming for publishers, especially with a number of different exposure opportunities to promote, but The Opportunity Marketplace allows publishers to list them all in one place, eliminating the hassle of contacting advertisers on an individual basis.


The Benefits of Using the Opportunity Marketplace

There is no limit to how many promotional opportunities a publisher submit, the more variety they can offer, the more advertisers are able to get in touch, but it is important to make sure that opportunities are up to date and that they are as informative as possible, including the key benefits of the opportunity, details of the placement, price and audience reach where applicable.

Advertisers will have access to a directory of all publisher opportunities. Listings that stand out are concise and include as many key facts as possible – from unique website visitors to the number of recipients of on an e-mail database. Once a publisher has posted the opportunity, advertisers will be able to directly respond to each opportunity, which are sent directly to the primary email listed in the account (to find out who this is, go to Account > Settings > Contact Details).

The publisher must put a value on the opportunity, and this should reflect its worth in terms of what it can deliver for the advertiser for example, a holiday themed email to a database of 4m+ may sell for $500, while a site banner for a blog receiving 7k visitors a month might sell at $50.

Remember that the opportunity may be competing with others of a similar type for an advertiser’s attention, so competitive pricing may prove to be important. A variety of pricing options are available, which can be selected when you enter your opportunity, including: Fixed cost; Fixed CPA; Percentage CPA.

Below is an example of what your offer will look like to advertisers once live on Opportunity Marketplace.

Getting Started Guide

1. Finding opportunity marketplace: To get started, login to your publisher account on Darwin, head to the Links and Tools tab and select ‘Opportunity Marketplace’.

2. Creating a new opportunity: Once in the Opportunity Marketplace, Click the ‘Add New Opportunity’ button to begin the upload process. This can be anything from an email placement, homepage takeover, social posts etc. Don’t forget to be descriptive with your opportunity so advertisers have a clear idea of what is being offered. You can see all of the essential criteria in the screen shot below:

Once you are happy with your opportunity you can submit it to the Marketplace by pressing the ‘publish’ button. You can then refer back to the Opportunity Marketplace dashboard where your offer will be displayed under the ‘Open Opportunities’ tab. From this moment, your opportunity will now be available for advertiser eyes and they will subsequently be able to contact you on the email address you provided to discuss or secure promotional space by agreeing terms of the opportunity.

If you have any other questions about Opportunity Marketplace please get in touch with the team at us-publishermanagement@awin.com.


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