Affiliate marketing enables media owners like The Independent and Shortlist Media to maintain their editorial integrity whilst increasing revenue streams. At the start of 2018, Awin saw a 53% growth in sales for traditional publishing houses, with conversion rates slightly higher than the affiliate industry average.
What does a next generation affiliate programme look like? As we enter 2018 what are the tools that we need to have in place in order to build a campaign fit for purpose? Undoubtedly data goes to the very heart of these questions and this was the key theme considered in the global team's presentation at this year's PerformanceIN Live conference.
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
A new survey commissioned by the IAB has unveiled some revealing insights about how consumers interact with affiliate content. What do this year's insights say about the ongoing popularity of publisher models?
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. Find out what last numbers mean and what underlying factors are having an impact on the figures.