Articles

• 29 Mar 2019 

The rules of engagement in affiliate marketing, for the most part, haven’t changed over the many years it has been in existence.

• 15 Feb 2019 

Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.

• 31 Jul 2018 

Affiliate marketing enables media owners like The Independent and Shortlist Media to maintain their editorial integrity whilst increasing revenue streams. At the start of 2018, Awin saw a 53% growth in sales for traditional publishing houses, with conversion rates slightly higher than the affiliate industry average.

• 26 Jan 2018 

2018 is likely to be another competitive year for marketers. We share how you can get ahead with your social media reach.

• 17 Nov 2017 

What does a next generation affiliate programme look like? As we enter 2018 what are the tools that we need to have in place in order to build a campaign fit for purpose? Undoubtedly data goes to the very heart of these questions and this was the key theme considered in the global team's presentation at this year's PerformanceIN Live conference.

• 08 Aug 2017 

The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?

• 27 Apr 2017 

A new survey commissioned by the IAB has unveiled some revealing insights about how consumers interact with affiliate content. What do this year's insights say about the ongoing popularity of publisher models?

• 27 Apr 2017 

The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. 

• 15 Mar 2017 

The ASA has issued new guidance about affiliate marketing. In light of the changes, what are the implications for affiliate marketing?

• 07 Mar 2017 

Awin is launching a newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry. Find out why you should sign up to receive it.