Back to Basics

In our back to basics guides, we cover all fundamental aspects of affiliate marketing strategy.


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No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme. Working with brands and publishers of all sizes across the Awin network in 15 global territories, we’ve put together our key thoughts on how to work towards a strong affiliate programme in this ever-developing industry.
Social media - can you remember life before Facebook and Instagram, Twitter and LinkedIn? No longer just a place to meet your friends, social media is big business when it comes to advertising and marketing. Ten years ago, social media marketing did not exist; now it has become one of the largest marketing methods to both small and large businesses. As a form of media, it has many different marketing strings to its bow , and one of these is the use of influencers.
For a channel premised on being paid for conversions, tracking cross-device transactions takes a heightened importance.