Read more from Black Friday 2017 below:

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Black Friday 2017 promises to be another huge event for Awin’s partners and over the last few weeks we’ve been speaking to representatives from a mix of these publishers, advertisers and agencies around the world to understand how they’re preparing for the big day and what regional predictions they have ahead of it.
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In the second part of our two-part series on Singles' Day 2017, Awin reflects on the trends and patterns that the global network tracked on the day, revealing new insights on the biggest shopping event in the world.
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Singles' Day is the largest online event in the global retailing calendar. But it remains a slightly mysterious phenomenon outside of China. In the first part of our two-part series assessing the size and state of the event we consider what the West can learn from this shopping juggernaut.
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Black Friday and the wider promotional period that includes Cyber Monday has established itself as a global retailing phenomenon. Falling on 24th November 2017, it's set to be the biggest online shopping day in the West.
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With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon over the next few weeks to provide a better understanding of its significance in today's ecommerce environment and how it is influencing the global affiliate industry. This week we take a look at the origins of the event and how it has changed the way retailers and consumers interact in the modern marketplace.