PI:LIVE 2017: A Round-Up

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On Tuesday 24th and Wednesday 25th October, the performance marketing industry came together at Old Billingsgate, London.

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Awin stand at PI:Live 2017

Opening its doors at what was once the world’s largest fish market, PI:Live 2017 accommodated over 2,500 advertisers, media owners, tech providers, networks and agencies over two content-filled days.

For the first time in the events history, Awin’s panelled podium showcased the company’s new branding in front of the performance marketing industry, equipped with a coffee bar, networking lounge and the world’s largest PAC-MAN game. Whilst waiting for their coffee to be served, attendees could pick up a hard copy of ‘The Awin Report 2017’ – a 140+ page guide to the state of the affiliate industry, whilst chatting to multiple members of our UK and Global team to find out how best to grow their programme.

The Awin Report 2017

Hard copies of 'The Awin Report 2017' for stand guests

Following last year’s fierce VR gaming experience on the stand, 2017 needed to up the ante for the number of competitive spirits at the event and what better than the game that made everyone in the arcade feel welcome when it was first released in 1980, PAC-MAN - supersized.

By the end of the event, the top three players on the leader-board took home cash prizes. The 2017 #PILIVE17 PAC-MAN champions are:

1st Place: Ste Johns, BT (£500)

2nd Place: Johnathan Elkin, Brand Verity (£300)

3rd Place: Daniel Ntim-Addae, DeepCrawl (£200 - not pictured)

PAC-MAN winners PI:Live

 First place Ste (right) and second place Johnathan (left) proud of the number standing behind them

Day one highlights

Opening the Keynote stage on day one of talks was Awin’s Global Client Strategy Director, Kevin Edwards. Discussing how to ‘use data to optimise and future proof your partner campaigns’, Kevin expressed how the value of affiliate marketing around the world exceeds £1.4bn in the UK and £4.5bn in the US. Drawing key data insights from the network and demonstrating how this data can transform the way brands think about the value your affiliate partners are driving, this session was a must for those wanting to take their brand global.

Kevin PI:Live

Global Client Strategy Director, Kevin Edwards on the Keynote stage

Shortly after vacating the Keynote theatre, it was time for Awin’s second and final speaker session of the day on the Mezzanine stage. Here, Business Innovation Director, Edwyn McFarlane spoke about global innovation within the channel, breaking down his presentation with territory by territory analysis. Setting the scene by outlining the three stages of market maturity (Crawl: Introduction, Walk: Developing and Run: Maturity) Edwyn went into performance detail on ten territories, stating that the highest conversion rate is seen in the DACH market, the quickest payment time is the Australian market and the highest quality data feeds in the Benelux market. 

Edwyn PI:Live

Business Innovation Director, Edwyn McFarlane on the Mezzanine stage

The rest of the morning saw additional speaker sessions and discussion topics fill the venue’s four stages, including understanding the evolution of the channel with Uber’s Head of Performance Partnerships and the five golden rules for demonstrating clear ROI on your influencer campaign, with Branded Entertainment Network’s (BEN) Global Chief Campaign Officer.

Post lunch, where attendees could dine at one of the venue’s street food vendors and network with like-minded industry professionals, the afternoon talks began and included influencer insights in two Keynote theatre sessions. The first with Olivia Allan, Business Director at Social Circle asked ‘who is the most influential player in the influencer marketing space?’ Delving into PR, comms, marketing and media to decide who the most valuable player is in a panel session with those within the sector, including blogger and entrepenuer, Emma Miller.

The afternoon soon turned to content, and saw originality and creativity at its finest with a Keynote from Jungle Creation’s Creative Agency Founder, Henry Hitchcox. With plenty of video content to share to the audience, Henry detailed the story behind some of the agencies biggest campaigns and addressed key tips when creating a strong video. Ensuring there is a three second autoplay hook, not relying on sound and getting the right dimensions for posting video were some of the key take-homes.  

Awin stand PI:Live

The Awin stand 

Day two highlights

Opening up day two was the inspiring and empowering Ben Ryan, coach of the Fiji Rugby Sevens team. Using his skills within leadership, collaboration, communication and teamwork, Ben moved the audience as he told the story of how he led his team to gold at the 2016 Rio Olympics. Motivating advice flowed throughout including how to build optimal performance when on a budget, stating ‘in a leadership position things need to be black and white – being grey kills you’.

Day two came to a close with a session on the Dome stage surrounding the future of PR within the channel, a topic already touched upon during Social Circle’s day one session. Using the concept that ‘everyone is a publisher’ as changes continue to fragment the media, Co-Founder and CEO at digital press agency, Bolt, Natasha Courtenay-Smith described the role of PR within the performance marketing industry and debated whether or not brands should swap traditional PR for a digital first approach?

For a look at all of the guest speakers over the two day event see here.

Thank you everybody who came and visited the Awin stand at this year’s PI:Live. We’re so pleased to have been part of this event. We are already counting down to seeing you at 2018’s show.


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