Shifting focus to power affiliate activity in a global pandemic
- Written by Jesse Ashkin on
This case study examines how edX and ThoughtMix recognized a demand for online learning due to COVID-19, adjusting strategies to optimize activity on Awin.
This case study examines how edX and ThoughtMix recognized a demand for online learning due to COVID-19, adjusting strategies to optimize activity on Awin.
As stay at home orders went into effect in March due to the coronavirus pandemic, many people shifted to a fully digital lifestyle – living, learning & working at home. As such, this change led to a much greater demand in e-learning resources.
edX is a global nonprofit where you go to learn, transforming traditional education by removing the barriers of cost, location and access. In partnership with global affiliate management agency ThoughtMix, edX recognized this growing demand for online learning due to COVID-19, and as such, sought to adjust program strategies to optimize their affiliates’ activity on Awin.
To power success for the affiliate program on Awin, edX and Thoughtmix set two overarching goals - increase sales and drive access to edX’s high-quality education materials and resources – which they sought to via these three main shifts in strategy:
Supported by Awin’s innovative technology and high-quality partners, ThoughtMix was able to drive marked results for edX in the affiliate channel:
To learn more about the edX affiliate program on Awin, including how to partner with the brand, click here. For more information on COVID-19, please visit our information hub where we bring you the latest news from Awin and ShareASale, as well as links to network insights and useful pointers, alongside wider updates.
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