What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
Market Insights
As the largest global affiliate network, we offer unparalleled access to our whitepapers, sector trends and editorial publications. It's our mission to provide the most comprehensive affiliate marketing insights you'll find anywhere online.
Posts
How to maximize the potential of your commissions
Learn how to best create your compensation structure, what to consider when setting publisher commissions and which tools Awin offers for this purpose.
How to drive traffic to your website
You’ve selected your layout and filled each page with carefully designed text and imagery. Now it’s time to think about how to drive traffic to your website.
Awin Talks: What does BT’s new digital strategy mean for its affiliates?
On this episode of the podcast, we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.
Instagram makes affiliate marketing accessible to everyone
All Instagram users will be able to share links in Stories, eliminating the need for 10K followers for actionable content.
How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition, or how much it will cost to close each sale.
Awin Talks: A chat about tracking
Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'optimization' phase
Q4's peak period will drive more traffic to your site than at any other time. But how can you ensure those customers are finding exactly what they need?
How Awin’s plug-and-play tech can safeguard your revenue ahead of peak trading: The 'action' phase
Getting customers to your site is only half the battle during Q4 - how can you then get them to buy something?
How to monetize a blog with affiliate marketing
There are an estimated 600 million blogs online today, but how do bloggers make money?
Awin Talks: How are tech partners transforming the affiliate channel?
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'awareness' phase
We all know there are countless obstacles to face in a customer’s path to purchase before earning that coveted sale (and some after, too).
