The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
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Find a wealth of information on best practices in the affiliate marketing industry and what to include in your online strategy to grow your affiliate programme.
Posts
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
New and existing customers in the affiliate channel
As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates tell us?
Affiliate Marketing trends for 2017
Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.
Affiliate marketing trends 2017
What will the affiliate landscape look like in 2017 and what are the key affiliate marketing trends that will shape Awin’s development this year?
Why advertisers should be rewarding on influence
Influencer marketing is a buzzword that has been growing over the past couple of years.
Cross device foundations
We discuss how advertisers can use Awin's deterministic cross-device transactions to facilitate paid for conversions via the affiliate channel.
The importance of understanding content vs. conversion
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception.
Building the basics of your affiliate program
Conversion is at the heart of affiliate marketing. The channel is perceived to offer a route to market that is low in risk and generates a great ROI.
Mobile fundamentals – tracking mobile sales
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.
Utilizing custom parameters for enhanced insights
For years the affiliate industry has been premised on relatively standardized insight, defined by the suite of reports hardcoded into a network’s interface.