Stay ahead of the curve

Covering all aspects of data processing, cookie and tracking updates, privacy and consent regulations and their impact on affiliate marketing.

Posts

US back-to-school shopping trends recap

Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.

The decline of third-party tracking?

Following September’s launch of Apple’s new version of Safari, the industry saw a direct challenge to how it has traditionally tracked sales.