Case Studies

• Mar 6th 2018 

With the influx of influencer-driven sales, brands are looking to monetize affiliate partnerships outside of the traditional last-click model. The challenge is in attributing sales and awarding commission to an influencer when the transaction occurred offline or without a cookie or tracking link.

• Jul 27th 2017 

Strategic placements and exposure with top partners are key to optimizing affiliate performance. More often than not, this exposure requires flat fee investment. When one of the largest cashback partners in the space offers a rare opportunity for exposure on a commission increase, what happens?

• Apr 28th 2017 

The unfamiliarity within the search space can be daunting for some, however TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.” A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates.

• Feb 15th 2017 

This Manuka Doctor and Couponology case study highlights trademark + term bidding, from the goal of the program, to the strategy and the results from using this type of affiliate marketing strategy. So what exactly is trademark + term bidding? It is when an affiliate asks the advertiser for permission to run a paid search campaign on the brand’s behalf and allows for the affiliate to have a brand specific coupon or sale initiative and is strictly performance-based.

• Feb 15th 2017 

Being a channel that is primed on conversion, publishers have excelled at being in a position to receive the final click. But what about rewarding early funnel influencers? Although the last click CPA model is the most common payment model within the affiliate channel, we have learned it lacks flexibility when it comes to rewarding early funnel influence.

• Feb 15th 2017 

As cross-border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets. This case study exemplifies how prioritizing international seasonality allows brands to expand their reach into new markets, while maximizing returns.