Case Studies


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Strategic placements and exposure with top partners are key to optimizing affiliate performance. More often than not, this exposure requires flat fee investment. When one of the largest cashback partners in the space offers a rare opportunity for exposure on a commission increase, what happens?
The unfamiliarity within the search space can be daunting for some, however TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.” A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates.
As cross-border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets. This case study exemplifies how prioritizing international seasonality allows brands to expand their reach into new markets, while maximizing returns.