Consumers increasingly want to minimize environmental impact and help build a more sustainable world by choosing green products. To support these shoppers, global cashback and coupons partner TopCashback launched its ‘Green Cashback’ initiative. Making this initiative as accessible as possible, Green Cashback is featured on site so customers can browse offers and discounts from eco-conscious brands across many sub-sectors.
Green Cashback is part of TopCashback’s corporate commitment to “creating a positive future.” This commitment incorporates both the Green Cashback initiative and the partner’s investment into organizations that have a genuine intention to generate a tangible, beneficial social or environmental impact. These companies range from solar energy providers through to sustainable packaging solutions.
Putting ethics first
Consumers want proof that the green products they buy deliver on sustainability promises. Green Cashback strives to provide that assurance by ensuring brands meet rigorous standards. To qualify brands for the Green Cashback feature, the publisher leverages its own research and a business database developed by the nonprofit research company Ethical Consumer. Ethical Consumer publishes unbiased data on the business practices of many companies, with every company listed getting an “Ethiscore” based on five criteria: Environment, People, Politics, Animals, and Product Sustainability.
Each participating brand has a profile page on Green Cashback that prominently features the company’s sustainable and conscious commerce credentials. By highlighting the products of these notable organizations, TopCashback helps grow awareness and sales for brands that share its commitment to a better world. Response from consumers has been very strong and continues to grow, with 81% more clicks tracked for the Green Cashback hub in 2022 year-on-year.
Going ‘wild’ for sustainability
According to research published in Global Cosmetics Industry, 64% of consumers say sustainability is very important when considering a beauty product purchase.
Wild Deodorant is one of Green Cashback’s most popular brands, seeing significant growth since the initiative’s launch. By cutting out single-use plastics and unstainable materials, Wild is on mission to revolutionize bathroom products without compromising on quality or effectiveness. Wild has a vegan formulation with all-natural ingredients, a reusable aluminum applicator/handle and 10 distinctive fragrances. First-time buyers choose an applicator style and scent and receive three refills of their desired formulation, with on-going subscription options available.
To promote Wild and similar brands, TopCashback focused on headlining its eco-credentials across site and in promotional emails – emphasizing key features such as plastic and cruelty-free in listings. Merchants who make the cut also display a Green Cashback mark across site and a ‘Green Credentials’ section features within their profiles, clearly showing their commitments to users. TopCashback also launched social campaigns highlighting the Green Cashback hub and its brands on key dates like Global Recycling Day.
Results
Year-to-date in 2023, Wild Deodorant has seen:
- +108% clicks YoY
- + 29% sales YoY
The partnership between TopCashback and Wild is one of the many success stories featured in our Awin Report 2023: Power 100 – an industry-first publication profiling 100 of the most exciting affiliate partnerships on our global platform across every market and sector.
