Actualités

For years, Travel Insurance has been a well-running product within the affiliate campaigns of almost all insurers. While static comparison was common in the past, this shifted to dynamic. In addition, the rise of (travel) bloggers has created an interesting promotion channel. You want to know whether this can also work for you?

For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.

Global affiliate marketing network, Awin, has secured a Strategic Partnership with Commission Factory, to offer its clients greater reach to Australia and the Asia Pacific region.

Recently OrangeBuddies launched its first 100% cashback website in the Netherlands, called ShopBuddies. The cashback website, formerly called ShopBuddie, has been completely restyled and undergone a name change. It’s the first Dutch 100% cashback shopping concept which allows clients to sign up completely free of charge and no additional fees are being charged for using the website or getting accrued cashback paid out.

International clothing brand Superdry, has migrated its Australian program from APD to exclusively partner with global affiliate marketing network Awin, aligning with the rest of its programs.

Hosted at the prestigious Grosvenor House Hotel in London’s Park Lane, last week saw the return of the award ceremony that defines and celebrates the performance marketing industry.

German coupon companies Panna Cotta Group and Global Leads Group have merged to become Savings United, creating a leading provider of online coupon vouchers in fast growing ecommerce markets including Spain, Italy, Eastern Europe and South America. In our interview, Savings United CEO Panayotis Nikolaidis explains the reasons behind the merger and how they can help advertisers to deliver targeted campaigns globally.

Ian Charlesworth is the new UK Country Manager at Awin. He shares his story about the importance of the Performance Marketing Awards both externally as a prestigious industry gathering but also internally as a source of pride and focus for our business.

Le réseau international de marketing à la performance Awin signe un partenariat avec l’accélérateur « Axel Springer Plug and Play » pour accélerer la croissance de sociétés de technologies publicitaires opérant sur le marché du marketing digital.

How to use the Autosalon promotion period to grow, maximize its potential and win our rally? There are some tips that may be useful. The information may sound familiar, but that only indicates your website is already adequate. Therefore try to just adapt the parts that are not optimal yet.

There’s no better way to get ahead than by planning ahead, which is why we’ve created our Seasonal Marketing Calendar 2017 for each of our local markets. In the calendars you’ll find all of the key events and seasonal promotions taking place throughout the year.

Last weekend the 95th edition of the Autosalon kicked off. Over the past few years, it has grown into one of the key commercial events of the year. During the Autosalon, different brands present their latest models and in addition consumers can enjoy special discounts. Last year, about 560.000 people visited the event which makes it one of the most visited events in the car industry!

The first quarter is always a successful period for content and email publishers, which are active in the financial sector. The Autosalon will be the green light for the rising conversion rate. This fair is the biggest offline Auto event.

In 2015 Awin experienced phenomenal growth across our network, particularly in the UK, Nordics and Brazilian markets. This year we wanted to share what was happening on the day as it unfolded.

With less than a day until Black Friday 2016, Awin has launched a live-data visualization website: http://www.zanoxblackfriday.com/ Reporting the events of Black Friday as they unfold, the dedicated website will update throughout the day with hourly insight and commentary live on the day – with data including the biggest single shopping hour, device trends and consumer spend.

What started as a traditional American instore event the day after Thanksgiving, has exploded into a global online shopping phenomena around the world. On Black Friday last year across Awin we saw significant YoY sales growth (55%) and the first ever €100m day on the network.

Have you heard of Singles’ Day? The antithesis of Valentine’s Day, it originated in China as a day for people who are single, and is celebrated on 11th November (11/11), as the ‘ones’ in this date represent singles. From a consumer perspective, it is promoted as a time to treat yourself and purchase items on your wish list.

Afin d’assurer la promotion de sa boutique en ligne, la multinationale Canon lance cinq programmes d’affiliation au Royaume-Uni, aux Pays-Bas, en France, en Allemagne et en Italie en exclusivité avec Awin.

Le dmexco s’est une fois de plus imposé comme LE rendez-vous international du marketing digital avec plus de 55 000 visiteurs venus rencontrer les 1 000 exposants présents.

YouTube dans sa globalité (et même la plate-forme YouTube sur mobile à elle seule) touche plus de personnes âgées de 18 à 34 ans et de 18 à 49 ans que n’importe quelle chaîne de télévision aux États-Unis selon le site de partage de vidéos.

La jeune entreprise d’Amsterdam Saleduck connue avec son site internet belge Soldesduck.be s’étend désormais sur l’Asie! Récemment, la société a ouvert son premier bureau à Kuala Lumpur, en Malaisie. Saleduck voit de nombreuses opportunités sur le continent asiatique, où le commerce électronique représente plus de 770 milliards d’euros. C’est également le plus grand marché mondial.

La semaine dernière, nous vous avons donné un aperçu de SEO. C’était un sujet bien lourd alors cette semaine nous allons parler d’un checklist pratique, qui vous assure que votre contenu est optimalisé et qu’il ne vous manque pas d’étapes importantes afin d’atteindre un bon classement pour des recherches sur l’internet.

Aujourd’hui, nous vous présentons les séries de Digital Marketing. Soyez les bienvenues! Les membres du team marketing de Awin partagent avec vous quelques aperçus dans leurs domaines de spécialités. Gestionnaire des Communications Sarah Ruzgar explore les récentes évolutions des réseaux sociaux.

La semaine dernière, nous vous avons donné quelques conseils comment vous pouvez générer des ventes sur votre site web. Mais il reste encore la question comment atteindre le public qui vient sur votre site web pour acheter, ce qui est le but principal de votre site web. On vous conseille d’avoir plusieurs stratégies et ne pas compter sur une seule source. Dans la première partie nous allons vous monter comment utiliser les réseaux sociaux, les influenceurs et l’email marketing.