Interview: speak about Black Friday

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Stephen Davis, Performance Director at discusses predictions for Black Friday

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What does your business do, and what would you say makes it an exciting company/brand? is all about helping people make better decisions. We help hundreds of thousands of people every month find the latest fashion trends, book holidays, switch broadband, find the digital bank is that is right for them and so much more. hasn’t even had its 2nd birthday yet in the UK and we’re already seeing over 500k unique visitors each month. It’s exciting to be involved with a brand that’s experiencing so much growth and already making a big difference to so many people across the UK.

What do you think of global retail events like Black Friday? Are they a positive thing for your business or do they make your job harder?

I think anything that helps drive better value for consumers is definitely a positive thing and Black Friday would fall into that category.

It does create a lot of work, but it’s all worthwhile when you see the what can be achieved in such a small window of time. I think we’re all looking forward to the big day and to see what the retailers come up with this year, as it’s still mostly a mystery even to us.

What did you learn from Black Friday 2017 and how has that been implemented in your 2018 plans?

It’s all about preparation.
This year the hard work has gone in for the last couple of months to make sure we’re prepared and delivering as much choice and value as possible to anybody coming to
What value can affiliates contribute to an advertiser’s objectives during Black Friday?

What I’ve noticed from the brands we are most successful with is that collaboration is key to success not just on Black Friday but across the year.

We’ve challenged and been challenged by the advertisers we work with on how best to achieve success this BF so we’re hoping this leads to some great results.

How do you think Black Friday and the wider Cyber Weekend are evolving? What do you think these events will look like in the future?

I love the idea of one day these events turning into physical pop-up events in cities across the UK. The high-street needs some excitement now more than ever and I genuinely believe online retailers can capitalise on that (even if it’s as simple as a massive click’n collect store).


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