Awin Makes Brand Partnerships Available in One Click with BrandSwap Integration
Written by Richard Towey on 2 minute read
Awin advertisers gain a simple way to drive extra revenue through brand partnerships with new MasterTag integration.
Advertisers seeking fresh revenue-generating opportunities through brand-to-brand partnerships now have a rapid route to implementation, thanks to Awin’s integration with BrandSwap.
Exclusive to Awin advertisers, BrandSwap’s plug-and-play technology is now available via one-click activation through the MasterTag. This makes it easier than ever to drive various goals by embedding relevant rewards from partner brands into various points of the customer journey.
With BrandSwap, advertisers can utilize third-party rewards to incentivize conversions or enhance customer experiences post-purchase, all while earning commissions for each referral.
Brand partnerships have become a fast-growing consideration for Awin advertisers to unlock a fresh stream of income.
On one side, reatilers can boost brand awareness and acquire new customers by partnering with brands that are attracting relevant audiences. Meanwhile, retailers themselves can create a new revenue stream by offering third-party rewards to their customers, or leveraging them to drive more specific goals, like boosting conversions or improving customer retention. In 2023, Awin supported our advertisers by enabling over 3,600 brand partnerships globally, resulting in 896,000 sales and $55m in incremental revenue.
Despite the enticing rewards, recruiting brand partners, maintaining relationships, and developing technology to host third-party rewards can be expensive and time-consuming. BrandSwap streamlines retail media at scale by providing advertisers with the tools to launch a native, on-brand solution within minutes.
In addition to simplifying retail media with a plug-and-play implementation, BrandSwap makes things smart with an AI-driven relevance engine. Advertisers can push rewards based on lookalike journeys or dynamically match them to visitors’ cart contents, such as offering meal kit subscriptions to shoppers purchasing cooking appliances.
Users also get full control over the design of their solution, the advertisers they partner with, and the customers they target, ensuring alignment with their brand and goals.
In a recent campaign, electrical retailer Currys utilized BrandSwap’s technology to offer a curated selection of third-party rewards on their order confirmation page. The solution drove a CPM of $88, surpassing retail media standards, and a 10% CTR, exceeding the retailer’s averages for channels like PPC, paid social, and display.
If you’d like to explore brand-to-brand partnerships with Awin, contact us via
