How the iPhone XR saved Apple
Apple’s annual September event introduced us to the latest crop of iPhones: the iPhone 11, 11 Pro and 11 Pro Max.
Newsroom
Stay up-to-date with the latest Awin news, achievements, industry changes, and events.
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mThink Blue Book Best CPS Network nominations now open
Vote Awin and ShareASale as ‘Best CPS Network.’
The value of authenticity in the age of consumer disloyalty
As potent symbols of loyalty go, Greyfriars Bobby is hard to beat.
Diversity in affiliate marketing is more than a box-ticking exercise
Awin's Group Strategy Director Kevin Edwards discusses why the affiliate industry is struggling to bring forward more diverse panels and speaker sessions.
Pivotal US affiliate study underpins importance of industry collaboration
For the first time, the US market releases an extensive study on affiliate marketing. Kevin Edwards reveals why this is important for the industry.
EU’s competition regulation exhumes affiliate opportunities in CSS
“The best place to bury a dead body is page two of Google’s search results.” So went a series of memes popular among SEO circles a few years back.
Cookie periods shorten even further with additional changes to Safari’s ITP Update
As the grip squeezes tighter on Safari cookies, Awin looks at the potential impact to its customers.
Are we on the verge of a new antitrust era?
Things must be pretty bad when a company’s co-founder is calling for it to be dismantled.
GDPR: One year later, what's happened?
Bring out the confetti and light a candle. GDPR turns one on May 25, and like most one-year olds, it’s yet to properly find its feet and hit its stride.
Google Chrome announces upcoming cookie and privacy controls
Chrome is the next browser to address how they handle cookies and privacy. What does this mean for Awin customers?
Shifts in ad spend highlight nascent power of digital video & social
A flurry of reports and forecasts were published in the last few weeks attempting to quantify the state and health of the advertising industry.
Turn the Talk puts speaker diversity center stage
The performance industry prides itself on its inherent diversity. Rob Davinson discusses why diversity needs to expand beyond partnership offerings.
As tech giants struggle to support news publishers, the affiliate channel is helping to fill the void
Mark Zuckerberg appears to be on a one-man mission to fix the internet.
The ironic value of affiliates in the growing direct-to-consumer market
Among the trends resonating in marketing circles over the last 18 months, the DTC phenomenon has gained particular prominence. Kevin Edwards takes a look.
Are you mitigating the impact of ITP with Awin’s server-to-server tracking?
As ITP 2.1 moves out of beta, Awin calculates its exposure and seeks to recover lost commissions from advertisers who do not comply with the tracking policy.
Affiliate marketing is dead apparently. Did anyone tell affiliates?
Another day, another article shouting the death of a vibrant digital discipline. Kevin Edwards discusses our obsession with biting the hand that feeds us.
Affiliate marketing: A retailer's solution to the digital marketing crisis
In Internet Retailer's Technology Focus Report, Awin US president Alexandra Forsch shares how affiliate marketing is the solution to the digital ad crisis.
Preparing for the CCPA: 10 things you can tackle now
The California Consumer Privacy Act promises to bring significant change to the way some businesses collect and use personal information from consumers.
Managing affiliate marketing expectations
Navigating the maze of affiliate marketing can be daunting. Awin's Group Strategy Director Kevin Edwards shares how to manage expectations.
The cookie is finally crumbling for Safari with the launch of ITP 2.1
Apple has just released ITP 2.1 in beta, with the main change restricting first-party cookies to a seven-day window.
Why Apple’s ITP amplifies the fundamentals of affiliate marketing
Apple's update to Safari was a wake-up call to the affiliate industry. Awin's Group Strategy Director Kevin Edwards shares his thoughts on the topic.
The Trends Shaping Affiliate Marketing in 2019: FeedFront article by Kevin Edwards
Awin's Group Strategy Director rounds up the trends he expects to see impacting the affiliate channel in 2019.
Awin tests links with Google Ads parallel tracking
With parallel tracking now mandatory in Google Ads, Awin looks at this effect on affiliate tracking.
Women at the top in tech: FeedFront interview with VPs Alexandra Forsch & Sarah Beeskow Blay
This year, we announced the dual promotions of Alex Forsch and Sarah Beeskow Blay to VP roles for the Awin US Group.
