Awin, Mobiles.co.uk and RevLifter: Data Led Personalisation

  • Written by
  • .

Winner of the Best Use of Data award at the Performance Marketing Awards, this campaign utilised the power of personalisation to deliver outstanding results.

Share this

As mobile tariffs and product pricing can change daily, Mobiles.co.uk wanted a method to analyse millions of data points on its way to presenting customers with relevant deals, based on their value, behaviour and basket. This was particularly important for November 2019’s Cyber Week period in light of increasing competition in the mobile market.

This campaign took home the title for Best Use of Data at this year's Performance Marketing Awards, with the judges recognising that the execution was a “unique way of serving personalised offers that still maximised margin for Mobiles.co.uk.”

This campaign also went on to achieve further success by winning the award for Best Performance Marketing Campaign - Western Europe at the International Performance Marketing Awards

The Approach

Mobiles.co.uk wanted to steer away from the tried and tested methods of incentivisation and presented a scenario to RevLifter which involved the upselling of customers based on the contents of their basket.

RevLifter utilised Awin’s ‘Enhanced Telco Feed’ to understand the ‘margin score’ for each selected tariff. Their technology scanned the feed to find a better deal for the selected handset that may prove more profitable to Mobiles.co.uk, but would also result in a better priced deal for the customer. The aim was to present the customer with a more profitable deal if they exhibited signs of leaving the site at the basket page. Mobiles.co.uk utilised RevLifter’s RevConvert ‘lightbox’ overlay to present the better deal.

The Results

  • Unique visitor CR% across the website increased to 7% (from 4.6%)
  • Bounce rate lowered to 29% (from 38%)
  • Bounce rate decreased by 24% when the lightbox was used in the customer journey
  • iPhone sales share increased by 50% across over Cyber Week
  • RevLifter iPhone sales share increased by 150% over Cyber Week
“Implementing RevLifter, from initial idea generation to technical implementation, has been smooth. Mobile phone purchases are subject to complex user journeys that consider 1000s of variations of deals and offers. RevLifter has created a bespoke journey which drives better value for customers and better margins for the business. We’ve recorded a positive increase in time on site and conversion, while complimenting the end user’s experience.” - Jay Karsandas, Digital Marketing Manager, Dixons Carphone
“We’ve been thoroughly impressed with RevLifter’s technology and its results for Mobiles.co.uk. A core aim of the Mobiles.co.uk affiliate team here at Awin is to source new and innovative partners for the programme and RevLifter’s ongoing, close collaboration with the Mobiles.co.uk team is testament to our channel.” - Mobiles.co.uk team, Awin

Want to know more?

To learn more about the Mobiles.co.uk affiliate programme, please see here

To learn more about working with RevLifter, please get in touch with our Publisher Management team here.

To learn about starting an affiliate programme with Awin, please see here

Share this