The IAB not only sets industry policies and standards, but also provides a wealth of resources and events aimed to promote growth and best practice within affiliate marketing.
Keeping on top of the latest news and guidelines from the IAB will ensure that you are not only compliant with UK legislation, but are well informed of trends and practices that will improve your affiliate performance.
The Publisher Standards Charter is the main policy document that effects publishers. The document outlines best working practices for publishers, such as ensuring advertiser campaign parameters are consistently met (including elements such as timing and pricing) and includes a duty of care to consumers. It is important to know what the guidelines are, as you are expected to adhere to these as part of your partnership with Awin.
Other useful guidelines include the Voucher Code of Conduct - specific to any publishers that make use of voucher codes - and online guide ‘Online Performance Marketing, Cookies and You’, which explores how data collection practices and cookies are regulated in the UK, and how this regulation affects performance marketing – including affiliate.
The IAB resources section includes handbooks, videos, case studies, white papers, jargan busters, standards and guidelines, and industry links.
The IAB also organise and host a range of events each year, with many of them free if you are an IAB member. Events includes seminars, training sessions, conferences and networking events, and cover sector specific events such as automotive and travel, and channel specific from programmatic to mobile.