Black Friday 101: The evolution of a global retail event
With Black Friday fast-approaching, we will be discussing a series of themes and subjects relating to the shopping phenomenon.
Market Insights
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Posts
Making the most of Awin tools
To maximize your affiliate marketing efforts it’s important to know and understand the tools available to you.
To disclose or not to disclose? The growing importance of affiliate disclaimers
To disclose or not to disclose? As the influencer market grows and becomes more popular, it finds itself subject to additional scrutiny.
Getting Started with Awin (Part 2)
In the second part of our two-part series, we explore next steps to becoming a fully-fledged affiliate.
Getting Started With Awin (Part 1)
Ensure you’re on the right path to becoming a fully-fledged affiliate. If you’re new to affiliate marketing, it can be difficult to know where to start.
Attributing value in the affiliate channel
Rumors of last click’s death have been greatly exaggerated. For the past decade, industry commentators have said it leaves much to be desired.
Adblocking and affiliate marketing
What’s the impact of adblocking in 2017 and how can affiliate marketing ensure it avoids the growing adoption of ad-stopping software?
The GDPR: One year to go
New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should businesses be doing to ensure they’re compliant with the new Regulation?
Social Media & Influencer Marketing for Non-Retail Industries
Social media and influencer marketing might be associated with ecommerce and retail brands, but these powerful tactics readily apply across all industries.
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
New and existing customers in the affiliate channel
As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
