Stay ahead of the curve
Using the Awin Group’s extensive and unparalleled network data, our affiliate marketing articles provide in-depth analysis and insights into the industry.
Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.
Following September’s launch of Apple’s new version of Safari, the industry saw a direct challenge to how it has traditionally tracked sales.
One of the key USPs of affiliate marketing is the payment model. Traditionally, this has been a ‘last-click wins’ commission per acquisition (CPA) model.
As the release of ITP2 draws closer on Safari, publishers need to know which of their advertisers will be affected.
The online advertising industry and wider internet experience are under scrutiny like never before.
From launching in an overseas market to accessing an elusive demographic, influencers play a key role in helping brands get in front of the right audiences.
Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
In this edition of the Awin Talks global podcast, Global Strategy takes a look at the latest GDPR rulings in the media.
As we enter a new age of privacy, we see companies fundamentally assess how consumers are tracked and what information is shared online.
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
Throughout the digital marketing landscape, the popularity of influencer marketing is on the rise.
Podcasts are more popular than ever before, with millions of people downloading or streaming episodes and listening to their favorite shows on a regular basis.