Affiliate Marketing trends for 2017
Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.
Market Insights
As the largest global affiliate network, we offer unparalleled access to our whitepapers, sector trends and editorial publications. It's our mission to provide the most comprehensive affiliate marketing insights you'll find anywhere online.
Posts
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates tell us?
Cross device foundations
We discuss how advertisers can use Awin's deterministic cross-device transactions to facilitate paid for conversions via the affiliate channel.
Affiliate marketing trends 2017
What will the affiliate landscape look like in 2017 and what are the key affiliate marketing trends that will shape Awin’s development this year?
The importance of understanding content vs. conversion
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception.
Why advertisers should be rewarding on influence
Influencer marketing is a buzzword that has been growing over the past couple of years.
Building the basics of your affiliate program
Conversion is at the heart of affiliate marketing. The channel is perceived to offer a route to market that is low in risk and generates a great ROI.
Mobile fundamentals – tracking mobile sales
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.
Utilizing custom parameters for enhanced insights
For years the affiliate industry has been premised on relatively standardized insight, defined by the suite of reports hardcoded into a network’s interface.
