Actualités

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

Last week, Awin Benelux received a visit from 25 students of the University of Applied Sciences Kufstein from Austria. They were on a study trip in Amsterdam and visited various (online) marketing companies all week long. Of course, we were prepared to welcome them with open arms and teach them a thing or two about our business.

Shaped by digital technology advancements, governance changes and consumer trends, the affiliate channel is one that continues to adapt and evolve.

May 25th 2018 marks the date that Europe’s privacy laws will fundamentally change how we think about our personal data and the relationships we have with those companies who use it.

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

As the General Data Protection Regulation (GDPR) is coming into effect on 25th May, we have updated our publisher terms to ensure our network is compliant.

Awin Benelux has appointed Jesse le Grand as the new Commercial Director with effect from today. Jesse has already been member of the Benelux Management in his role as Client Services Director of the affiliate marketing network, but with the departure of Wanja Allessie, Jesse is now taking over from her. 

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

Before it is possible to understand your obligations under GDPR, it is important to understand whether you are a data controller or a data processor.  

“Wablief?” Yes, you are reading this correctly because on Thursday May 3rd, we travelled from Amsterdam to Brussels to visit our Belgian neighbors during our Awin Day. This year, our event took place in the Beursschouwburg café where de Bijenkorf, Solden and VE Global were invited as guest speakers and have given us a very educational day. Belgium may be a small country, but there is a lot of room for growth and many opportunities.

With one month until GDPR comes into force, it’s important publishers are clear on their legal obligations. One of the GDPR concepts that has been widely discussed and may be broadly familiar is ‘consent’ and whether this needs to be obtained from consumers to continue running affiliate marketing activity.

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

Le Rapport Awin 2017/2018 est le guide affiliation indispensable pour le e-marketeur d’aujourd’hui et de demain. Il met à l’honneur le marketing à la performance, secteur qui est à l’origine de près de 10% du e-commerce à l’échelle internationale.

As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?

As part of our commitment to assist our publishers, we have collaborated with competitor networks and platforms to release a joint statement about GDPR and the impending ePrivacy Regulation. 

Following the launch of our partnership with the Axel Springer Plug and Play Accelerator in March 2017, 

Last week there have been several issues on the Awin platform which we want to address in detail, including the cause, impact, when we expect them to be resolved, as well as preventative measures we have taken. Updates regarding the platform issues will be placed at the top of this blog article. 

Any company handling data has a legal duty to do so responsibly. In determining to what extent companies handle data, they assume a status that, in turn, has different legal liabilities.

Awin has always taken its data protection obligations seriously, and will continue to do so under the new European legal framework.

The increasing recognition of the power of bloggers, content sites and influencers in marketing has attracted the attention of affiliate marketing managers who recognise that working with brand ambassadors is an effective and targeted way of reaching potential new customers. 

On September 20th the antitrust authorities approved the merger of affilinet and Awin. This means the start of integrating affilinet into Awin can finally start in order to become a new unified company. The two affiliate networks are convinced: “We know each other’s strengths and weaknesses. Unite us and you’ll have an Affiliate Super Hero’’. But a merger just doesn’t happen overnight. In fact, now that the authorities have given approval the real work will start. Besides, the two companies were competitors before, so it is understandable that both parties have a vision and working method that differ from each other. Therefore we first want to find out what those differences are.

Following our announcement last month, Awin and affilinet are pleased to share that we’ve now taken the first steps to unite our companies. 

In recent years, Black Friday has grown in size and anticipation at an exponential rate to become the biggest retail event of the year.