Awin's daily updates

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Awin brings you daily updates on the coronavirus and how it is impacting the affiliate industry. 

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7 April

Did you see our two part article looking at the impact the current coronavirus is having on our network? If you'd prefer to listen to the team present the findings - a good way to spend 30 mins of your day - then watch out for our webinar that we'll be posting on site this week.

The latest Awin Thoughts piece considers what the coronavirus means for retailers in the long term and how consumer purchasing patterns could change forever.

You may have seen Apple announced more changes to how they track cookies in Safari. It's now imperative if you work with Awin and you're not on our latest tracking version, that you upgrade. If you don't you'll be missing out on a swathe of affiliate sales, and we may look to top up publisher payments for lost commissions. You can read more here.

We've also published the first set of guidance for businesses you want to find out more about goverment help  that is available to help companies during this crisis. We're also looking to localise this information.

1 April

Today we've launched a couple of new pieces of content. Our performance tracker report looks at each of the markets Awin operates in and allows you to filter by sales, commissions and revenues to trace week on week performance as well as monthly and yearly comparisons. We've broken the data down by top level sectors and then more granular verticals.

We're also reaching out to the publisher community to assess the impact the virus is having on their businesses. Led by our Global Publisher Team, we'd love to get your feedback here.

Finally we're running a webinar tomorrow afternoon on some initial trends we saw across the network. Please join by following this link.

30 March

What's been happening on the network? Our UK teams have been crunching the numbers to see how consumers have changed their online purchasing habits in light of the ongoing lockdown. 

We've split the insights into two pieces. Part One is here, Part Two here.

Look out for additional content this week as we publish a weekly sales' tracker that identifies how sectors are performing in different markets.

We've also updated our brand champions with some additional companies who are going above and beyond. Read how Virgin Media, TopVoucherCodes, iD Mobile and Dunelm have been making changes to both give back to their customers and support their employees.

 

26 March

Today we launch out celebration of Awin's Coronavirus champions. Featuring a selection of advertisers and publishers  who are going above and beyond, we want to shine a light on those businesses who are doing their bit in the current crisis.

Read about our first Champions here, and follow the page as we add more companies over the coming weeks.

25 March 

Welcome to our first in a series of weekly posts that will offer information on how Awin is responding to the corona virus and supporting our partners. 

These are really tricky times for thousands of businesses operating in the affiliate space and ensuring information is as forthcoming as it can be in a rapidly changing environment is vital.

Don't forget to bookmark this page to see all the latest news.

New statement from the Board

We'll be posting regularly with updates from the Board, insights from the network's data as well as offering businesses looking to partner with each other the chance to showcase themselves to the wider community.

Today Awin's Board has issued a statement on the current situation and how we're committed to supporting the wider affiliate community.

In case you've missed other content we've published recently, you can see our initial network statement here.

Trends and insights

In these exceptional times we're also seeing rapidly changing trends in ecommerce. As well as featuring insights from a variety of external sources, we'll be publishing a weekly tracker showing which verticals are performing well. We'll expand on some of these data points in wider thought pieces, the first of which we published last week about the supermarket sector.

Regular content

Keep an eye on our regular content as well, some of which will invariably include updates on the coronavirus. If you're at a loose end, you can listen to this month's Awin Talks podcast featuring Miya Knights from Eagle Eye Solutions as well as Chris Johnson on his new role at Smarter Click. The podcast will fit perfectly within your lunch hour.

Also Rob has written an Awin Thoughts piece this month that explains why he thinks affiliates and publishers are at the forefront of instilling trust in consumers against a barrage of fake news.

Finally, how about taking some time out of your day to read the Awin Report? The 2020 edition is a celebration of the past 20 years of affiliate marketing with a retrospective considering where we've come from, as well as a view on where we're heading. It's the ideal dip in and dip out read over the coming weeks.

Keep in touch

With people self-isolating it's easy to feel disconnected from the outside world. Therefore we want to hear from you about how you're tackling the boredom as well as tips for the wider affiliate community and examples of how you're supporting either brands or publishers with their affiliate efforts. Drop me an email if there's anything you'd like to tell the wider affiliate world.

 

 

 

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