Christmas: A Time For Reflecting

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Following Black Friday, Christmas and finally New Year it is all to easy to gloss over the achievements of the affiliate year and the areas to improve upon. 

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Think outside the box

  • New Year, New Calendar: Coordinate and formulate your campaign themes for the new calendar year and cross-reference these with seasonal events and key shopping events. Reach out to your advertisers and see how you can support their campaigns, shopping festivals and new product releases in advance. Enquiring early can improve the chances of securing exclusives and will reduce the stress of matching and exceeding Year-on-Year competition days. Need inspiration? Check out the Awin calendar for 2019 on the Awin hub here, this includes key network events taking place at Awin and industry-wide.

 

  • Recognise Your Retailers: Reconnect with your key advertisers and reach out to emerging brands with icebreakers or a media pack mail out. Introduce yourself, remind advertisers of your top line performance statistics and let them know of your upcoming sponsorship opportunities or programme benefits. Utilise this time to refine your image and get noticed for all of your hard work and efforts! How do you expand and retain a loyal customer network? What do your audience want or need from your advertisers? What offer metrics work best for you? How can you support your retailers, what will they gain from investing with you? Think objectively, and create conversations with your brands.

 

  • Set Resolutions: Think of your top five initiatives for the year and break them down into small, realistic chunks with practical deadlines. Are you looking to roll out new technology? Remember, new content trends are moving beyond text and into audio, image and video technologies. Is your site compatible with mobile, tablet and smartphone activity? The new year is the perfect time to experiment with new ideas, test-and-learn trials and to renew effective strategies and methodologies. Need inspiration to get started? Take a look at our latest article: 15 Powerful Affiliate Marketing Statistics Worth Paying Attention To here.

 

  • Awin Access All Areas: Use this time to ensure your Awin Profile is up-to-date. Have you completed your profile fully? This will help advertisers to find you on our expanding network. Have you utilised our supporting features? Analyse your performance reports, post in our Opportunity Marketplace and access our latest podcasts and whitepapers. Christmas is an optimum time to digest your data, review your profile and to start the new year as you mean to go on!

For further insights and advice, take a look at our Market Insights page here. We look forward to the initiatives to come in the New Year!

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