Newsroom

A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel there for the first time.

As the grip squeezes tighter on Safari cookies, Awin looks at the potential impact to its customers.

Things must be pretty bad when a company’s co-founder is calling for it to be dismantled.

The trend for spend on UK affiliate marketing indicates a bright future of growth for the  channel.

Awin is proud to be headline sponsor of PI LIVE 2019. Here are five unmissable features you should know ahead of year's show.

Chrome are the next browser to address how they handle cookies and privacy. What does this mean for Awin customers?

A flurry of reports and forecasts were published in the last few weeks attempting to quantify the state and health of the advertising industry.

The performance industry prides itself on its inherent diversity. 

Mark Zuckerberg appears to be on a one-man mission to fix the internet. 

Among the trends that have resonated in marketing circles over the last 18 months, the DTC or direct-to-consumer phenomenon has gained particular prominence.

Another day, another article proclaiming the death of a perfectly vibrant digital discipline. What is our obsession with biting the hand that feeds us?

Navigating the maze of affiliate marketing can be daunting. What basic principles can help marketers steer their way to success? 

Apple have just released ITP2.1 in beta with the main change restricting first-party cookies to a 7 day window.

Awin’s Media Partnerships Manager Clementyne Lavender, has been shortlisted for the Industry Rising Star Award at this year’s Performance Marketing Awards.

Much in affiliate marketing is built on good faith. Despite expert measurement, we still rely on advertisers doing the right thing by affiliates.

If you were to create an affiliate marketing gold standard, what would it look like? How would best practice be enforced and who would it apply to?

Following Black Friday, Christmas and finally New Year it is all to easy to gloss over the achievements of the affiliate year and the areas to improve upon. 

Technology and Service – a relationship built to last. Written in response to recent discussions around the relationship between tech and service. 

The winning team for the 2018 Digital Disruptors programme was announced last week.

Awin, vouchercloud and Very campaign, Turning Buzzwords into Business,  wins  Excellence in Digital Marketing 

As the release of ITP2 draws closer, publishers need to know which of their advertisers will be affected.

Travel is an industry of growing saturation and competition. 2017 has been a challenging year for the wider UK travel market, with the pressure of a weaker pound and political instability sending some big companies into administration. Despite this, data indicates a strong underlying demand and positive picture . Last year, Awin delivered five million travel sales with a total booking value of £656 million. The power of the affiliate channel led to a 28% increase in sales and 11% increase in clicks, driven by a surge in demand for local holidays and airport transfers.

We have previously written about influencer disclosure, and this article provides advice for those looking to monetise their Instagram Stories. 

With the weather in Australia opposite to that in the Northern Hemisphere, it's no surprise this resulted in the seasonal event, 'Christmas in July'.