Affiliate marketing enables media owners like The Independent and Shortlist Media to maintain their editorial integrity whilst increasing revenue streams. At the start of 2018, Awin saw a 53% growth in sales for traditional publishing houses, with conversion rates slightly higher than the affiliate industry average.
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months, with Google reporting an increase of 325% in searches for 'influencer marketing' over the time period.
Influencer marketing is the new king on the block. It seems everyone is talking about it, and the effect it has on marketing. During 2017 it was a popular form of marketing and this trend seems set to continue throughout 2018.
Getting customers is the backbone of every business. However, as competition increases, attracting and securing custom is becoming more challenging. With so much choice, consumers have the luxury of flitting online between websites, so grabbing their attention has never been more important.
What does a next generation affiliate programme look like? As we enter 2018 what are the tools that we need to have in place in order to build a campaign fit for purpose? Undoubtedly data goes to the very heart of these questions and this was the key theme considered in the global team's presentation at this year's PerformanceIN Live conference.
Affiliate marketing has long boasted of a large pool of content affiliates. But with the emergence of influencer marketing, is the channel losing out on the opportunity to earn from brand engagement campaigns? As an industry is it time to wrest control of the influencer marketing narrative and shape it according to a traditional affiliate model?
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button.
For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with?
Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.