Articles

Our editorial features analyse the latest trends and discussion points within the industry. We tackle key topics across the affiliate channel.

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The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years. With major brands demanding visibility on how their advertising budgets are being spent online, what can other channels learn from the voucher code self-regulatory initiatives in the UK and how competitors have come together to create universally accepted standards?
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Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
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March witnessed the roll-out of the latest search algorithm update from Google. This caused some websites to significantly lose rankings in Google’s search engine results pages (SERPs). The loss in site traffic, and inherently revenue, has caused frustration amongst these sites. Whilst there is no official word from Google, the update (commonly referred to as ‘Fred’ across the SEO landscape) appears to penalise sites that focus on aggressive monetisation at the expense of the user’s online experience. This includes the use of advertising, affiliate links and low-quality backlinks that are deemed to have little relevance to the end-user.
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New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry.
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A new survey commissioned by the IAB has unveiled some revealing insights about how consumers interact with affiliate content. What do this year's insights say about the ongoing popularity of publisher models?
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