What is the impact of adblocking in 2017 and how can affiliate marketing ensure it avoids the increasing adoption of ad-stopping software?
Rumours of last click’s death have been greatly exaggerated. For the best part of the last decade various industry commentators have said it’s a model that ill serves the complexity of the multiple digital touchpoints an average consumer may record on their way to clicking the buy button. For affiliate marketers this poses an obvious dilemma; last click is what our business is premised on, without it what are we left with? Very often this can be because there is a misunderstanding of what is meant by the ‘last click is dead’ statement.
In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.
In October 2017, PerformanceIN will be hosting the prestigious International Performance Marketing Awards in London, where the most innovative and exceptional of the affiliate and performance marketing industry are recognised for their achievements in the global space.
Textiles and fabric homeware brand, Dekoria, are Awin's Advertiser of the Month throughout June. To celebrate the summer, they have launched two large promotions for the duration of the month so that shoppers can bring that holiday feeling to their homes. We speak to Alicja Szalinska, Marketing Manager at Dekoria about the incentive and their plans to build long term relationships with their partners.
© 2017, AWIN Ltd. All rights reserved. Awin is part of Axel Springer Group