Our 2022 predictions for the affiliate industry – part two
Our second predictions piece for 2022 features forecasts for the travel sector, podcasting and what role the channel might play in the adoption of super apps.
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Our 2022 predictions for the affiliate industry
After an extraordinary 2021, Awin looks ahead to 2022 in the affiliate and partner marketing industry and identifies the key focus areas for the months to come.
Embracing the LGBTQIA+ online community as part of your advertising strategy
As consumers demand inclusiveness from brands, Awin shows how the affiliate channel can facilitate equal representation while protecting brand safety.
It’s a New Year for Retail: Seven Digital Predictions for 2021
As the world as we know it continues to change, what influence will this have on consumer habits, ecommerce capabilities and affiliate marketing?
Putting quality standards at the top of our 2021 agenda
If there was ever a year to accelerate ecommerce growth, 2020 and the backdrop of the pandemic was certainly it.
Awin Thoughts: Six months in, how has affiliate marketing fared in 2020?
As advertisers and publishers return to ‘normality,’ we reflect on the last few months and the growth our network has tracked across many verticals and regions.
Awin Thoughts: It pays to be green
As we emerge from lockdown and return to a semblance of normality, we have yet to see how much our behaviours will snap back to the familiar.
Awin Thoughts: Programmatic and the Curious Case of the Disappearing Ad Spend
It sounds like a case for the likes of Columbo, Poirot or Sherlock Holmes.
The coronavirus consumer: What might the new normal look like for retailers?
The coronavirus is proving hugely disruptive for retailers and ecommerce. As the situation evolves, what are the longer term impacts on consumer behaviour?
Awin Thoughts: The value of authenticity in the age of consumer disloyalty
As potent symbols of loyalty go, Greyfriars Bobby is hard to beat.
Awin Thoughts: Diversity in affiliate marketing is more than a box-ticking exercise
Translating hot air into action isn’t necessarily difficult, but it requires focus, effort and commitment.
Awin Thoughts: Pivotal US affiliate study underpins importance of industry collaboration
A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel there for the first time.
Awin Thoughts: EU’s competition regulation exhumes affiliate opportunities in CSS
“The best place to bury a dead body is page two of Google’s search results.” So went a series of memes popular amongst SEO circles a few years back.
Awin Thoughts: Are we on the verge of a new antitrust era?
Things must be pretty bad when a company’s co-founder is calling for it to be dismantled.
Awin Thoughts: Shifts in ad spend highlight nascent power of digital video & social
A flurry of reports and forecasts were published in the last few weeks attempting to quantify the state and health of the advertising industry.
Awin Thoughts: Turn the Talk puts speaker diversity centre stage
The performance industry prides itself on its inherent diversity.
Awin Thoughts: As tech giants struggle to support news publishers, the affiliate channel is helping to fill the void
Mark Zuckerberg appears to be on a one-man mission to fix the internet.
Awin Thoughts: The ironic value of affiliates in the growing DTC market
Among the trends that have resonated in marketing circles over the last 18 months, the DTC or direct-to-consumer phenomenon has gained particular prominence.
Awin Thoughts: Affiliate Marketing is dead? Did anyone tell affiliates?
Another day, another article proclaiming the death of a perfectly vibrant digital discipline. What is our obsession with biting the hand that feeds us?
Awin Thoughts: Managing affiliate marketing expectations
Navigating the maze of affiliate marketing can be daunting. What basic principles can help marketers steer their way to success?
Awin Thoughts: An affiliate marketing gold standard
If you were to create an affiliate marketing gold standard, what would it look like? How would best practice be enforced and who would it apply to?
Awin Thoughts: Industry collaboration and the ITP threat
Awin has thrown its weight behind a campaign to ensure affiliates are fairly rewarded for the contribution they make to advertisers’ coffers.
