Articles

• 04 Jun 2017 

New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should businesses be doing to ensure they’re compliant with the new Regulation?

• 15 Feb 2017 

As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. 

• 15 Feb 2017 

Influencer marketing is a buzzword that has been growing over the past couple of years. A recent report from e-consultancy summarized the term nicely as follows:

• 12 Feb 2017 

For years the affiliate industry has been premised on relatively standardized insight, usually defined by the suite of reports hardcoded into an affiliate network’s interface. As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated. This is something advertisers are both demanding, and able to help facilitate. By sharing additional data parameters with their affiliate network, it provides the visibility and flexibility to report on metrics that are most relevant to them.