Our editorial features analyze the latest trends and discussion points within the industry. From cross-device tracking and conversion strategies to the role of influence, we tackle key topics across the affiliate channel.


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New legislation aimed at changing European data privacy laws is set to significantly disrupt the digital marketing industry. With one year to go, what should businesses be doing to ensure they’re compliant with the new Regulation?
For years the affiliate industry has been premised on relatively standardized insight, usually defined by the suite of reports hardcoded into an affiliate network’s interface. As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated. This is something advertisers are both demanding, and able to help facilitate. By sharing additional data parameters with their affiliate network, it provides the visibility and flexibility to report on metrics that are most relevant to them.