Awin Thoughts: The value of authenticity in the age of consumer disloyalty
As potent symbols of loyalty go, Greyfriars Bobby is hard to beat.
Newsroom
Stay up-to-date with the latest Awin news, achievements, industry changes, and events.
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Awin Thoughts: Diversity in affiliate marketing is more than a box-ticking exercise
Translating hot air into action isn’t necessarily difficult, but it requires focus, effort and commitment.
Awin Thoughts: Pivotal US affiliate study underpins importance of industry collaboration
A pioneering piece of work is set for release in the US next month that will measure the size of the affiliate channel there for the first time.
ThinkTankUK: Highlights from Awin's industry conference
On 13th June, Awin welcomed 300 advertisers, publishers and partners to ThinkTankUK, our third annual cross-sector conference.
Drake’s affiliate programme now live on Awin
We are proud to announce Drake’s has launched affiliate programmes across Awin globally in the US and UK.
Understand the true value of every touch point on the path to purchase
Awin and SingleView announce exclusive partnership.
Awin Thoughts: EU’s competition regulation exhumes affiliate opportunities in CSS
“The best place to bury a dead body is page two of Google’s search results.” So went a series of memes popular amongst SEO circles a few years back.
Awin Infographic: Social Media Shopping Habits
Based on an ongoing study carried out over the course of a year, Awin analysed the social media shopping habits of 2,264 people over the age of 18.
Meet the ThinkTank UK speaker: James Maley, RevLifter
AI deals personalisation in affiliate marketing; everybody knows they should be doing it, but not everyone knows exactly how best to achieve it.
Awin presents House of Clandestine, a masquerade ball.
The Awin Black Tie gala returns to The Brewery, London on 5th September for the its thirteenth instalment.
Awin shortlisted for 2019 Effective Digital Marketing Awards
Including two nominations for Most Effective Performance Marketing Campaign, Awin has been shortlisted three times ahead of the Masterclassing Awards.
Awin Thoughts: Are we on the verge of a new antitrust era?
Things must be pretty bad when a company’s co-founder is calling for it to be dismantled.
IAB report a 6.2% increase in 2018 affiliate marketing spend in the UK
The trend for spend on UK affiliate marketing indicates a bright future of growth for the channel.
Google Chrome announces upcoming cookie and privacy controls
Chrome are the next browser to address how they handle cookies and privacy. What does this mean for Awin customers?
SHEIN affiliate programme now live on Awin
We are proud to announce SHEIN has launched three affiliate programmes across Awin globally in the UK, US and FR.
Awin Thoughts: Shifts in ad spend highlight nascent power of digital video & social
A flurry of reports and forecasts were published in the last few weeks attempting to quantify the state and health of the advertising industry.
Get to know the speakers and sessions of ThinkTank UK
Ahead of Awin’s third annual conference, taking place on 13th June, catch up on the day’s sessions and get to know the speakers who will be delivering them.
Broaden Your Networking Horizons
First impressions can be crucial within business, whether that is starting a new enterprise or engaging with established partners.
Awin Thoughts: Turn the Talk puts speaker diversity centre stage
The performance industry prides itself on its inherent diversity.
Continue the Conversation with Email
We have rounded up our top suggestions for leveraging the email marketing channel effectively and maintaining customer engagement.
Awin Thoughts: As tech giants struggle to support news publishers, the affiliate channel is helping to fill the void
Mark Zuckerberg appears to be on a one-man mission to fix the internet.
Awin launches third annual cross-sector conference, ThinkTank UK.
Following on from the success of The Affiliate Code in 2018, Awin's third annual conference, ThinkTank UK, will take place this June.
Are you mitigating the impact of ITP with Awin’s server to server tracking?
As ITP 2.1 moves out of beta, Awin calculates its exposure and will seek to recover lost commissions from advertisers who don't comply with the tracking policy.
Awin Thoughts: The ironic value of affiliates in the growing DTC market
Among the trends that have resonated in marketing circles over the last 18 months, the DTC or direct-to-consumer phenomenon has gained particular prominence.
